LOS ANGELES, CA--(Marketwired - Apr 13, 2015) - Nativo, the leading native advertising technology platform, announced today that Andy Wiedlin, former Chief Revenue Officer (CRO) at BuzzFeed and now Executive-in-Residence at Andreessen Horowitz, has joined the company's advisory board, alongside Russ Fradin, CEO of Dynamic Signal and board member of TubeMogul and ComScore.
Since joining BuzzFeed in 2011, Wiedlin helped the company scale its native monetization strategy, growing the company from less than a million in revenue to a profitable company with over $100 million in revenue and a valuation of $850 million. During his tenure, Wiedlin's mandate was to build a business without banners. Wiedlin's experience operating under this mantra will prove invaluable to Nativo's growth as the company expands its footprint with premium brands and publishers and continues its commitment to preserve the authenticity of content advertising and its transformative potential for digital marketing.
This year, 63 percent of major national advertisers plan to increase their native ad budgets, above their 55 percent increase from the previous year. At this pace, native advertising is projected to reach $21 billion by 2018. Andy's unique background in native and with leading native-first publishers will contribute greatly to Nativo's efforts to help media companies build their branded content initiatives into sustainable and profitable businesses.
"I'm a big believer in the power of native advertising, and the next big opportunity is providing native at scale," said Andy Wiedlin. "Nativo is cracking the code on this quandary: their technology allows brands to create great custom content and scale it across a wide variety of publishers and platforms. Their dedication to helping brands and publishers scale native advertising in a way that works and is respectful to consumers is truly unique."
"Andy is a digital advertising veteran and a trailblazer in native and content advertising with successful tenures at BuzzFeed, Huffington Post, and Yahoo," said Nativo CEO Justin Choi. "Andy's experience will not only help Nativo but will help Nativo accelerate the success of our publishers and advertisers."
MediaPost first reported this story.
Nativo is the leading advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads. For brands, Nativo is the ultimate content marketing platform that delivers native content with unparalleled reach, engagement, and intelligence. For media companies, Nativo provides a complete native ad solution that makes it easier to sell, deploy, and optimize native ads across sites and across screens. Nativo combines a dynamic content management system with advanced content ad serving capabilities, allowing publishers to create, manage, and monetize truly native executions without compromising their users' experience. More than 300 brands and 350 publishers leverage Nativo's platform to power their next-generation digital advertising. Learn more at www.nativo.net.