European Functional Product Company Acquiring Chinese-based Share International and all Chinese Operations; will be wholly Integrated into Natur International Corp.
AMSTERDAM, The Netherlands, Nov. 11, 2019 (GLOBE NEWSWIRE) -- Natur International Corp., (NTRU), a “farm-to-functional” producer of natural and organic plant-based foods and beverages including full and broad spectrum CBD (cannabinoid) and terpene-blended consumer products, today announced that it has signed a definitive agreement for a share exchange with Share International. The combined company will be renamed “Share Natur International Corporation”.
The merger will put Natur International in the unique position of being able to collaborate directly with the Chinese government, and more importantly, via their executive board member, Li Zeng, who is also Chairman and CEO of Hualong (Chongqing) Ltd., a part of CQ News. Share Natur will become strategic partners with CQ News, the second largest media company in China. CQ News and the Share Natur offices are both located in the city of ChongQing, which has a population of 32 million people and is located within the ChongQing Province in Southwest China, which has over 280 million inhabitants.
The combination of Natur, a leading Amsterdam-based company in the emerging functional and consumer goods marketplace, and Share International, a global import/export powerhouse and a leader in direct-to-consumer digital distribution in China with disruptive propriety software, will together form a groundbreaking vertically integrated global company. The new Share Natur International is positioned to become the professional direct-to-consumer market leader in “seed-to-sale” for both hemp-derived and health and wellness-based, functional solutions catering to both the food and non-food FMCG segments across both Europe and Asia.
Share Natur is committed to the global revolution in functional foods and supplements. With the explosion of CBD and cannabinoid health and wellness products, Share Natur is capturing the momentum of this revolution, ignited in North America, and poised to sweep across Europe and China.
Michael Jones, Chief Strategy Officer of Natur International, stated, “Our goal in China is simple, to bring the highest quality CBD and other functional products to the world’s largest population. We have an unparalleled international executive management team and are deploying scalable smart vending machines and our proprietary mobile technology commerce platform (SHARE), which is valued over US$6 million and has been developed over 4 years, to achieve our business goals in the Chinese marketplace.”
With world-class non-executive board members such as Nina Storms, Boaz Wachtel, and rt. Hon. Mark Simmonds, supporting an accomplished management team, the mission of the combined companies is to disrupt traditional retail and marketplace distribution models by connecting functional products and lean distribution channels into the world's growing allegiance of demanding consumers.
Spencer Chesman, Co-CEO of Natur International, commented, “This acquisition is highly strategic and instrumental for Natur as it provides us with a leading distribution platform for our growing portfolio of unique ‘farm-to-functional’ products. Following North American trends, consumers have been migrating towards functional health and wellness products, with validated supply chains and direct-to-consumer business models. However, there is currently no professional group leading the ‘breed to brand’ supply chain, and traditional retail and marketplace models do not meet the demands of today’s audience. Share Natur aims to seize that leadership position with a unique vertically integrated framework securing up- and downstream proficiency and world-class collaborations that feature best in class capabilities in product, process, breeding, extraction and production in fruit, vegetable, floral and hemp science, hemp derived product, terpenes and medical cannabis.”
Li Zeng, CEO of Share Natur China and executive board member of Share Natur International, added, “The worldwide reach of Share International, which includes Europe and China, will make us a Eurasian market leader with cutting-edge operations offering a disruptive business model and route to market enabling huge global opportunities. By bringing together these two dynamic companies, we will focus on captivating the consumer with unique technologies and functional products.”
Natur International’s heritage has been to offer functional and CBD-infused brands of juices, shots, smoothies and snacks. The company’s unique technologies and genetics offer farm-to-functional CBD and nutrigenomic solutions in the cosmetics and beauty, health and wellness, and food and beverage categories. Their leading-edge affiliate marketing driven direct-to-consumer sales platform ensures authentic products reach a diversity of consumers at the fairest prices.
About Natur International Corp.
Natur, founded in 2015 to market “farm-to-functional” natural and organic plant-based foods and beverages, expanded its product portfolio this past year to include full and broad spectrum CBD (cannabinoid) and terpene-blended consumer products. With the portfolio expansion, Natur is moving swiftly to place relevant consumer goods in multiple health and wellness categories including food and beverage, snacks, health and beauty, supplements, sports and animal care. Natur personalizes nutrition and strives to enhance one’s quality of life by utilizing the forces of nature, driven by science.
Natur applies the most advanced and emerging hi-tech health methodologies as it markets nutritious, delicious and fresh-tasting products. By applying innovative technologies to the breeding of its plant sources, the extraction of its ingredients, and delicate shelf life extension, Natur ensures the peak of freshness, and supplies nutrient- dense products that are superior to competitors’ offerings. The company remains astute to relevant “snackification” trends and goes to market through Europe’s leading retailers, foodservice partners and online eCommerce subscription models. Visit the website at www.int.natur.eu.
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties, some of which are described in the Risk Factors and in Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our Annual Report on Form 10-K, which can be found on the SEC’s website at www.sec.gov. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Except as otherwise required by the federal securities laws, we disclaim any obligation or undertaking to publicly release any updates or revisions to any forward-looking statement contained herein (or elsewhere) to reflect any change in our expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.