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NCR Expands its Silver Point-of-Sale System in Australia

Zacks Equity Research

NCR Corporation NCR recently announced that its cloud-based point-of-sale (POS) system, NCR Silver, has been implemented on Australian shores (retail, service and restaurant merchants).

NCR Silver provides merchants with a complete cloud-based POS system compatible with mobile devices. NCR Silver is now available on Apple AAPL iOS and closed Android devices.

Moreover, the system now supports various payment options including Bitcoin and PayPal, to name a few. An increasing number of people are now opting for this mode of payment as it does not require middlemen, transaction fee or the need to disclose identity to complete a transaction.

NCR Silver will be useful for Australia-based merchants as they can turn their tablet into a complete POS system that can run on numerous devices. According to, Adam McArdle, regional director Asia Pacific, NCR, “We’ve developed NCR Silver specifically with the small business market in mind,” He further added, “We understand the challenges small businesses face, and what’s going to make an impact on their bottom line and the value they place on customers. We’re confident that this new offering will help them manage and grow their business.”

Price

Subscription of NCR Silver core app and NCR Silver Pro Restaurant Edition app starts from AU$109 plus GST for a single location running the app on one device. Further, customers will be charged extra for add-on services which will be available soon.

NCR Grows in POS

The demand for NCR’s POS solution is growing among retailers and hospitality industries as it facilitates the automation of bill payment and accounting. As a result, managers get ample time for customer interaction, leading to increased productivity. NCR strengthened its position in the POS market through the acquisition of Radiant Systems in Aug 2011.

According to Global Market Insights, the global market size of POS terminals will reach $103.52 billion by 2023. The report also says that market size of POS terminals, which at the end of 2015 was 32 million units, will reach 126 million units by 2023, reflecting a CAGR of 18.3% through the period.

Another research firm stated that the global POS terminal market, valued at $42.14 billion in 2015, is expected to reach $113.27 billion by 2024. Thus, NCR with its varied offerings of POS terminals and solutions should be able to capitalize on these growth opportunities.

Last Words

In the last one year, the company’s shares surged a whopping 47.8%, crushing the Zacks categorized Computer-Integrated Systems industry’s gain of 16%.

The company has also been the global leader in self-service ATMs for several years in terms of market share. NCR remains the largest supplier of ATM machines in Asia-Pacific and North America while maintaining its leadership in the Asian and European markets. By 2020, RBR Research expects India to install base similar to the size of the U.S., trailing only China. Currently, India is the world’s fourth-largest ATM market, with China, the U.S. and Japan holding the first three spots. This creates huge opportunities for companies like NCR.

Going forward, continuous product launches, growing popularity of its self-service offerings and synergies from acquisitions are the catalysts. Continuous deal wins also drive growth.

However, similar offerings from the likes of Diebold Corp. DBD and International Business Machines Corp. IBM and a high debt burden remain concerns.

Currently, NCR carries a Zacks Rank #3 (Hold).

You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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