In an effort to establish itself as a primary provider of cash delivery and payment system solutions, NCR Corporation (NCR) is consistently introducing new products and expanding the scope of old ones. The latest product from this company is the NCR slim line 85 for cinema.
This is basically a kiosk providing automated ticketing, from which consumers can buy tickets using mobile devices such as tablets. Moreover, moviegoers can also obtain tickets at a consessional rate.
The all-new 32-inch touch-screen can display multi-media of movie art and trailers during the ticket-buying process.
NCR is providing services across different industries to diversify its portfolio of products and engage in business with customers across the globe. The Slimline 85 enhances the movie-going experience of the theater goers, while it also builds a better brand loyalty by making the ticket purchase easy.
The higher visibility, self-service capabilities and consistent promotion of key items will help the company to improve sales.
As per IBIS World’s Mar 2013 report on movie theaters in the U.S., apart from being hit by recession, the movie theater industry has also suffered setbacks amounting to $14.5 billion over the past 5 years due to increasing competition.
NCR is slowly adapting to some new expansion strategies for its indirect business, which spans across the retail, financial services, travel and healthcare sectors. These strategies are likely to aid the company’s penetration in different global markets.
NCR’s focus is on providing innovation, growing its business on a region-by-region basis and building excellent infrastructure to attract more business. The company’s partners have helped it build its customer base by offering its products across the globe.
NCR is also exploring opportunities in the growing markets of the Asia-Pacific, and the Middle East and Africa, which are expecting strong growth. Thus, these regions appear to be apt for companies like NCR to focus on.
On the other hand, as more players are introducing new products, competition is increasing. NCR’s broad exposure and years of experience in the ATM space is encouraging and could help it stay ahead of its traditional competitors Diebold Inc. (DBD) and Wincor Nixdorf.
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