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NCR Wins 2 Restaurant Deals

Zacks Equity Research

ATM and POS manufacturer, NCR Corporation (NCR), has been awarded a few more deals. The company recently won a deal from Hybrid Dining, a U.K.-based franchisee of Burger King (BKW).

Hybrid Dining has installed the “NCR Pulse Real-Time smartphone application,” which connects 5500 other sites throughout the globe. This SaaS-based mobile application helps restaurant operators as well as the owners solve everyday issues at the same time offering improved visibility into the operational performance of the restaurant.

This application sends notifications and alerts to designated smartphones. The operational data thus collected helps to provide a quick and easy review of operational information, such as net sales by hour, employee performance and overtime alerts. This is an effective restaurant management solution, which should find other takers in the long run.

NCR has also signed a deal with Dunkin’ Donuts (DNKN). The company is using the NCR Vitalcast digital signage solution across multiple locations in the United States to create visually attractive animations and messaging targeting prospective customers.

Using this technology, restaurant owners can improve customer satisfaction to a considerable extent. Right from increasing operational efficiency of the restaurants to managing food retail outlets, NCR has been instrumental in offering value added solutions to its clients.

Although NCR holds a leadership position in the ATM and POS market, Diebold Corp. (DBD) has also been effective at wooing its customers with innovative solutions. NCR is making considerable efforts to spread its wings in the Asian and other African markets both in the Financial Services and retail segments to bolster growth.

Although growth is palpable in the Asia-Pacific region, the Middle East and Africa region, but there has been a dip in business activity in the European region. Therefore, to offset the effects of the economic slump, the company is making strategic moves to explore other markets and business segments.

Currently, NCR has a Zacks Rank #2 (Buy). Investors could also consider other technology stocks, such as Orbotech Ltd. (ORBK) and Concurrent New (CCUR), both with a Zacks Rank #1 (Strong Buy).

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