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NetBase and Leadtail Announce New Social Insights Report on How Digital Marketers Are Using Twitter to Engage on Social Media

MOUNTAIN VIEW, CA--(Marketwired - Jul 31, 2013) - NetBase, the Social Intelligence Company, and B2B social marketing agency Leadtail today announced a new report: "How Digital Marketers Engage on Twitter." This special report delivers social media insights into how digital marketers are engaging on Twitter including: what they talk about, the types of content they share, and which brands and people influence them most. Additionally, the report covers:

  • Which social networks are digital marketers active on?
  • How do they describe themselves in their bios?
  • What hashtags do they like to use?
  • What content sources do they consistently share?
  • Which people, brands, and publications do they retweet the most?

The report also lists the top 25 people and brands most frequently mentioned by digital marketers on Twitter.

"Digital marketers are innovators and leaders in using social media, and this report offers actionable insights into their social activities," says Carter Hostelley, CEO of Leadtail. "It's a great starting point for those that want to reach, engage, and influence this highly-coveted group of decision makers."

To get these insights, Leadtail and NetBase summarized the actual Twitter activity of 515 digital marketers, including 143,856 tweets and 69,657 links shared during the second quarter of 2013.

"A growing number of consumer brands such as Starbucks, Walmart, and American Airlines are gaining traction with digital marketers by leveraging social media," said Gretchen Hoffman, VP Marketing of NetBase. "With that in mind, we included Brand Passion Index data into this social insights report to provide a richer perspective on the companies that digital marketers talk about most online."

Download a copy of the report: How Digital Marketers Engage on Twitter 

About NetBase

NetBase delivers the social intelligence that global brands and agencies use to publish, monitor, analyze and engage with customers in real time. Using a high-precision natural language processing (NLP) engine our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable digital marketing, public relations, brand management, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, Kenneth Cole, Estee Lauder, ESPN, McCann Erickson and Yum! Brands. NetBase solutions are sold globally by SAP AG and J.D. Power & Associates. For more information, visit www.netbase.com, @NetBase, on Facebook page, LinkedIn, or YouTube.

About Leadtail

Leadtail is a B2B social marketing agency that provides social media strategy and insights for leading business brands and innovative companies such as: WageWorks, Xerox PARC, Adaptive Planning, Alcatel-Lucent, PunchTab, SugarCRM, and PeopleFluent. Using our social marketing technology, we also develop social media insights reports on Marketing Executives and other business professionals, and these reports have been referenced in media and industry publications including: Business Insider, Marketing Profs, Forbes, Huffington Post, CMSWire, and ERE. For more information, visit www.Leadtail.com and follow us on Twitter @Leadtail.