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Netflix: Another round of job cuts loom amid sagging stock price, user slowdown

·Senior Reporter
·3 min read
In this article:
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Netflix (NFLX) layoffs loom — once again.

According to a new report from Variety, the streaming giant is poised to slash even more jobs following its last round of layoffs in May. A Netflix spokesperson declined to comment, but sources at Variety say the upcoming cuts "could be similar in size to the round of reductions undertaken in May."

At that time, the company confirmed it'd be laying off about 150 positions of the streamer’s 11,300 workforce in an effort to reduce spending and offset slowing revenue growth.

The news comes as a number of technology companies and venture capital–backed firms have announced plans to either freeze hiring, rescind accepted offers, or lay off employees.

Netflix stock, currently trading at around $170 a share, has plummeted more than 70% year-to-date amid a broader market sell-off that's slammed growth stocks and fueled talk of a potential recession.

For context, Netflix’s share price peaked above $690 (market cap of over $300 billion) in November 2021, before credit card data showed a slowdown in customer additions.

The company announced an unexpected first-quarter subscriber loss of 200,000 users in April. It expects to lose another 2 million subs in the current quarter.

The plummet in net subscriber additions seems to have surprised even Netflix, especially after the platform enjoyed an intense pull-forward effect during the pandemic that brought in 37 million subscribers in 2020.

Netflix "seemed completely caught off guard" by the sudden drop in users, Nat Schindler, Bank of America senior analyst, told Yahoo Finance, adding that the platform "hit that wall really fast at a really high rate of speed, and just suddenly stopped growing."

He explained that due to the abrupt shift it will be very difficult for the platform to "switch its mindset" and transition from a high-growth company to a profit-maximizing one.

"Can Netflix rejigger its business to be profitable and very cashflow positive? That remains to be seen," Schindler continued, adding that it would be difficult to predict the impact on Netflix's bottom line if the company was to drastically cut its $18 billion annual content spend.

Still, Schindler (who has an Underperform rating on the stock) said investors want to see the platform "rationalize its expense levels to become generators based on a new normal of growth."

"Stranger Things" (Courtesy: Netflix)
"Stranger Things" (Courtesy: Netflix)

Overall, the growth of subscription streaming services has slowed compared to years past.

According to PwC’s latest Global Entertainment & Media Outlook report, domestic SVOD services will generate $25.32 billion this year, up 13% from 2021.

That's down from the 19.5% rate of acceleration the market saw in 2021, and even more of a slump compared to 2020's monster growth rate of 27% amid the pandemic.

Alexandra is a Senior Entertainment and Food Reporter at Yahoo Finance. Follow her on Twitter @alliecanal8193 and email her at alexandra.canal@yahoofinance.com

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