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How Netflix originals are crushing Amazon and Hulu, in one chart

Gus Lubin
luke cage

(Netflix)
Demand for Netflix originals was eight to nine times higher than demand for Amazon Video and Hulu originals in 2016, according to research company Parrot Analytics.

And the gap grew bigger as the year went on, with second-half Netflix hits like "Stranger Things," "Luke Cage," "The Get Down," and "The OA."

Check the chart:

Screen Shot 2017 02 01 at 9.58.06 AM

(Parrot)

Also interesting: Amazon seems to be emerging as the top competitor.

Parrot measures demand by tracking a range of factors from file sharing to social-media chatter.

Netflix and Co. are focused on building up originals to stand out in a crowd of streaming services and to avoid overpaying for other people’s content.

One bit of analysis from Parrot suggests that this approach is working, with a 0.51 correlation between demand for Netflix originals and Netflix stock.

Screen Shot 2017 02 01 at 10.05.56 AM

(Parrot Analytics)

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