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News Summary: Google's 3Q impresses investors

The Associated Press

STILL THRIVING: Google's third-quarter earnings rose 36 percent despite a deepening downturn in prices for the online ads that bring in most of its revenue. The company's average ad prices have been in a two-year slump as more traffic comes from mobile devices, where marketers aren't willing to pay as much for commercial pitches.

ALLURING ADS: The erosion in Google's ad pricing was more than offset in the third quarter by a big increase in the frequency of moneymaking clicks on the marketing messages.

POISED TO PEAK: Google's stock surged 8 percent in Thursday's extended trading to position the shares for an all-time high in Friday's regular trading.