TOUGH CELL: Toyota is promising a mass-produced fuel cell car by 2015 in the latest ambitious push to go green by an industry long skeptical about the super-clean technology that runs on hydrogen.
GREAT CONCEPT: Toyota's fuel cell car is on display as a "concept" model called FCV at the biannual Tokyo Motor Show, where alternative fuel is grabbing the spotlight. The FCV looks ready to hit the streets in contrast to the other fun but outlandishly bizarre models at the show.
GLOBAL GO: All the major automakers, including General Motors Co. and Daimler, have been working on hydrogen power for decades. But the prospects of its becoming a commercial product seem to be improving. The Japanese government, as well as the U.S. and parts of Europe, are getting serious about investing in hydrogen fueling-station infrastructure, which is a must before fuel cells can become practical.