THE PROMISE: With TV Everywhere, customers who pay for packages with hundreds of television channels are supposed to be able to watch them on mobile devices and computers as well for no extra charge.
THE REALITY: Four years into the industry's effort, network executives readily admit: TV isn't everywhere.
WHAT HAPPENED: Many rights deals still haven't been worked out. More important, audience measurement firms have been slow to count viewing on mobile devices, so advertisers have been reluctant to pay as much for commercials on phones and tablets compared with television sets. The result is confusing for customers.