Well-known furniture retail chain uses Newswire's best-in-class platform to connect with industry-leading media contacts
NEW YORK, March 26, 2020 /PRNewswire/ -- Through Newswire's Earned Media Advantage Guided Tour, a furniture retail chain has been able to connect with the right media contacts at the right time using the best-in-class platform Newswire has to offer. The high-tech, high-touch approach the Guided Tour takes has become a favored approach, causing a multitude of companies to sign on with the program. The furniture retail giant, which has been around for decades, decided to join the Guided Tour to support new launches and business ventures, vying to get in front of the right media. With the help of industry experts and an award-winning software platform, Newswire has been able to deliver outstanding performance, resulting in an array of media placements in their industry.
"Our goal is to create a bridge for our customers, connecting them with top industry media contacts in their space," said Charlie Terenzio, Director of Earned Media Strategy at Newswire, "...all done through Newswire's all-in-one platform."
An Earned Media Strategist (EMAS), who has developed close media relations over the years, finds the best contacts for the furniture retail company. These contacts were presented to the furniture retail giants in their Earned Media Advantage Plan (EMAP) that has been "customerized" with their business goals for the year. This integrated media and marketing communications plan on-demand serves as the strategy the EMAS will implement when each campaign is ready to launch. Applying the plan at the right time allows the furniture retail company to reach out to the right media contacts at the right time.
Through the Guided Tour, the EMAS has transformed the furniture retail giant's press releases into the Earned Media Advantage: greater brand awareness, increased website traffic, greater return on media and marketing communications spend, and increased sales. Having a readily available EMAP and relying on the EMAS to implement the strategy helps accelerate the company's time to market, as well as reduce the costs it takes to get there.
Download How the Earned Media Advantage is Transforming Business and discover how to empower your go-to-market strategies with the Earned Media Advantage: greater brand awareness, increased traffic, generate greater return on media and marketing communications spend and increased sales.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right mediums.
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Director of Earned Media Strategy
Newswire's Earned Media Advantage Guided Tour Connects Furniture Retail Giant with Media Through Best-In-Class Platform
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