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NFL Wins Multiyear Deal With Apple Music, Which Will Sponsor Super Bowl Halftime Show

·1 min read
  • The National Football League bagged a multiyear deal with Apple Inc's (NASDAQ: AAPL) Apple Music to sponsor the Super Bowl Halftime Show, beginning with the American football championship game in February 2023.

  • The multiyear partnership combines the Super Bowl Halftime Show, the most-watched musical performance of the year, with Apple Music, which offers a powerful listening experience powered by Spatial Audio.

  • Super Bowl LVII is due on February 12, 2023, in Glendale, Arizona, and will mark Apple Music's first year as part of the Super Bowl Halftime Show.

  • Over 120 million viewers watched The Super Bowl LVI Halftime Show live earlier this year, which featured a lineup of trailblazing musicians, including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar.

  • NFL games remain among the top-viewed programs each year across all networks and time slots.

  • Strong viewership figures for the first week of the NFL season could boost Comcast Corp (NASDAQ: CMCSA) streaming platform Peacock.

  • Walt Disney Co (NYSE: DIS) has a piece of the NFL coverage with its Monday Night Football matchups.

  • As the official home of Thursday Night Football, Amazon.com Inc (NASDAQ: AMZN) Amazon Prime could see additional subscribers to its Prime offering. Amazon paid a reported $1 billion for the rights.

  • Price Action: AAPL shares traded lower by 1.71% at $150.14 in the premarket on the last check Friday.

  • Photo via Wikimedia Commons

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