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Nielsen announces secondary offering of 35M shares

NEW YORK (AP) -- Nielsen, a provider of information and insight into what global consumers watch and buy, is announcing a secondary offering of 35 million shares.

The company said Monday that the shares in the offering will be sold by existing stockholders. Nielsen won't be selling any shares in the offering and won't receive any proceeds from it.

The selling stockholders are giving the underwriters an option to buy an additional 5.3 million shares.

Nielsen Holdings NV has headquarters in New York and the Netherlands. Last month the company reported that its first-quarter net income rose 40 percent, helped by higher revenue from its divisions that monitor shopping and track TV shows.

Nielsen shares finished at $36.91 on Friday. They are near the upper end of their 52-week range of $25.02 to $37.09.