Advertisement
U.S. markets close in 6 hours 27 minutes
  • S&P 500

    5,247.37
    -1.12 (-0.02%)
     
  • Dow 30

    39,830.62
    +70.54 (+0.18%)
     
  • Nasdaq

    16,360.74
    -38.78 (-0.24%)
     
  • Russell 2000

    2,114.35
    +44.19 (+2.13%)
     
  • Crude Oil

    82.45
    +1.10 (+1.35%)
     
  • Gold

    2,232.60
    +19.90 (+0.90%)
     
  • Silver

    24.77
    +0.02 (+0.09%)
     
  • EUR/USD

    1.0812
    -0.0018 (-0.16%)
     
  • 10-Yr Bond

    4.2140
    +0.0180 (+0.43%)
     
  • GBP/USD

    1.2640
    +0.0002 (+0.01%)
     
  • USD/JPY

    151.3300
    +0.0840 (+0.06%)
     
  • Bitcoin USD

    70,733.47
    -778.84 (-1.09%)
     
  • CMC Crypto 200

    885.54
    0.00 (0.00%)
     
  • FTSE 100

    7,956.80
    +24.82 (+0.31%)
     
  • Nikkei 225

    40,168.07
    -594.66 (-1.46%)
     

Nielsen to measure Twitter chatter about TV shows

http://www.nytimes.com/2013/10/07/business/media/nielsen-to-measure-twitter-chatter-about-tv.html

Execs are talking about measuring tweet volume and the reach of those tweets, but isn’t the real value in figuring out what people think? It’s not worth touting that 200,000 people tweeted and 4 million people saw those tweets if the overall sentiment is that the show sucks. But given the history of shows such as “Arrested Development,” 20,000 of the right people tweeting about how great something is might be worth noting even if ratings aren’t high.




More From paidContent.org

Advertisement