U.S. Markets open in 3 hrs 11 mins

Nike mimics Apple's app strategy to reach $36B goal, Bloomberg says

Nike (NKE) is looking to mirror Apple (AAPL)'s app strategy by scaling back wearable hardware and aiming to make its activity-tracking software the go-to app for products manufactured by other firms like Samsung (SSNLF), reported Bloomberg. The athletic retailer forecast revenue to hit $36B by the end of FY17 and wants the digital strategy to help the firm meet its sales goal.