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Nike’s Surprise Crypto Play Could Steal Facebook’s Thunder

Francois Aure
Nike's unforeseen foray into cryptocurrency could steal some serious thunder from Facebook and Mark Zuckerberg. | Source: Shutterstock

By CCN: In one of the most exciting cryptocurrency developments of the year, clothing behemoth Nike looks poised to dive into the world of crypto. Perhaps buoyed by the strong performance of Bitcoin, the athletic apparel manufacturer filed a trademark to create a digital currency called “CryptoKicks.”

Will Nike beat Facebook’s coin to market and steal a bit of thunder from Mark Zuckerberg?

CryptoKicks – Not Just Another Nike SLogan

For blockchain purists, the most compelling aspect of this filing is that CryptoKicks is more than just a new shoe model. Nike appears to be gearing up to launch an actual digital currency.

With the Bitcoin price back above $5,000, blockchain interest is once again soaring. CryptoKicks isn’t merely cashing in on fanboy enthusiasm as the following piece of the application demonstrates:

“Financial services, namely, providing a digital currency or digital token for use by members of an online community via a global computer network; facilitation of financial transactions using unconventional currency systems and bartering, namely.”

Naturally, there is going to be some use of this trademark for more frivolous means. Nike’s ambition appears to be to build an online brand around this name, with all manner of games, collectibles, and ways to reward loyal fans.

Read the full story on CCN.com.