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Ninja, DJ Marshmello, Snoop Dogg, sign on for new video game-music festival in Las Vegas

Mike Snider
The Metarama Gaming + Music Festival in Las Vegas Oct. 19-20 will feature top esports athletes, video game streamers and musicians including Shaq.
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Remember when DJ Marshmello played to a "Fortnite" audience of 10 million-plus? A new festival wants to recreate the scene on a smaller scale but in the real world.

The masked electronic music maestro is among performers headlining a new festival, billed as the first of its kind to truly mash up music, video games and esports culture.

The Metarama Gaming + Music Festival, to take place Oct. 19-20 at the Las Vegas Festival Grounds, will feature musical artists such as Snoop Dogg, rappers Lil Yachty and Logic, pro gamers including Ninja and NickMercs, superstar DJ Alan Walker, and top game streamers such as DrLupo, Jacksepticeye, Pokimane and Sodapoppin.

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Also in the lineup: rock band Imagine Dragons, which will not perform but will participate in a gaming components of the festival; and Shaquille O'Neal, who DJs as Diesel and is an investor/advisor in NRG Esports.

The all-ages outdoor event will have two stages for performances and professional esports action including the celebrity pro-am tournament Metarama Masters, Overwatch League exhibition matches including Philadelphia Fusion vs. Seoul Dynasty, and League of Legends: Pros vs. Joes tournament finals.

Producing the event is C3 Presents, which has plenty of experience with festivals such as the Austin City Limits Music Festival and Lollapalooza, as well as other major events such as the NFL Draft Fan Festival. C3 is partnering with Esports Hospitality Concepts, founded by Seth Schorr, CEO of Fifth Street Gaming in Las Vegas and New York-based investor and entrepreneur Scott London (Las Vegas Rogue and Millennial Esports Corp.).

“By partnering with C3 Presents, the best festival producers in the business, and combining our vast experience in the esports and gaming world, we are creating a unique festival experience that currently doesn’t exist in the market today," Schorr said in a statement sent to USA TODAY. "Merging top level talent from both the gaming and music worlds will be an extraordinary experience for fans of all ages.”

Also on the bill: comedians Rhett & Link; streamers TimTheTatMan and Nick Eh 30; and other musicians include electronica violinist Lindsey Stirling, and rock band Grouplove.

Other activities include cosplay and tabletop gaming competitions.

Tickets for the event are on sale at www.metaramafestival.com and you can follow the festival on Twitter, Instagram and Facebook for more information. The Las Vegas Festival Grounds, located at the Sahara Avenue and Las Vegas Blvd, covers about 40 acres and can hold about 80,000 attendees.

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This article originally appeared on USA TODAY: Ninja, DJ Marshmello, Snoop Dogg, sign on for new video game-music festival in Las Vegas