U.S. markets close in 3 hours 34 minutes
  • S&P 500

    4,683.69
    -3.06 (-0.07%)
     
  • Dow 30

    35,635.49
    -83.94 (-0.24%)
     
  • Nasdaq

    15,715.92
    +29.01 (+0.18%)
     
  • Russell 2000

    2,275.84
    +22.05 (+0.98%)
     
  • Crude Oil

    72.83
    +0.78 (+1.08%)
     
  • Gold

    1,784.40
    -0.30 (-0.02%)
     
  • Silver

    22.44
    -0.08 (-0.35%)
     
  • EUR/USD

    1.1357
    +0.0084 (+0.75%)
     
  • 10-Yr Bond

    1.5300
    +0.0500 (+3.38%)
     
  • GBP/USD

    1.3239
    -0.0003 (-0.02%)
     
  • USD/JPY

    113.7450
    +0.2050 (+0.18%)
     
  • BTC-USD

    50,419.75
    -860.08 (-1.68%)
     
  • CMC Crypto 200

    1,314.15
    +9.03 (+0.69%)
     
  • FTSE 100

    7,337.35
    -2.55 (-0.03%)
     
  • Nikkei 225

    28,860.62
    +405.02 (+1.42%)
     

Nintendo Switch among 'strongest and most successful' launches - retail report

Nintendo launched the console in March 2017 with a price tag of $300 and aims to sell 14 million units through March 2018.

The release of Nintendo's newest console, the Switch, has been one of the "strongest and most successful gaming launches for GameStop in the last several years," according to the specialist retailer's Senior Director of Merchandising.

Stores across the US "were packed with customers who couldn't wait to get their hands on the brand new Nintendo Switch" said Eric Bright, GameStop Senior Director of Merchandising, according to GameRant.

"This is one of the strongest and most successful gaming console launches for GameStop in the last several years," he said of the March 3 handheld and home console hybrid.

Sony and Microsoft both launched home entertainment video game consoles in November 2013, with the PlayStation 4 reaching 1 million North American sales within 24 hours of launch; the Xbox One reached that figure within the same time period over 13 international territories.

Bright did not provide further detail to the specificity or the immediacy of his claim; anything more recent than 2013 and, among major manufacturers, Nintendo is competing in a field all to itself.

Speaking prior to launch, analyst firm SuperData Research expected the Switch to sell 5 million consoles over the ten months between its March debut and the end of 2017.