Nissan is finally ready to offer pricing and other tangible details for its electric Ariya crossover. The automaker has started taking reservations for the Ariya beginning at $45,950 for the Venture+ model. That's more than the $40,000 ballpark from before, but still brings the price down to $38,450 with a federal tax credit. The Venture+ may be the best model for long drives, too. You'll have only a 238HP motor with front wheel drive, but you'll get the longest estimated range at 300 miles. The higher-capacity 87kWh battery is standard on all currently announced models.
The $48,950 Evolve+ builds on that formula with an "around view" monitor and a powered moonroof, albeit with a shorter 285-mile range. The reservation-only Premiere trim starts at $53,450, but gives you access to the Ariya's signature "Sunrise Copper" color, hands-off highway driving from ProPilot Assist 2.0 and ProPilot Park. If you want all-wheel drive, you'll currently have to splurge on the $58,950 Platinum+ variant with 389HP, a hands-free liftgate, Nappa leather and a reduced 265-mile range.
All models are due to arrive in fall 2022. You'll need to place a $500 refundable deposit and choose a preferred dealer, but you can complete the final purchase online and have the Ariya delivered to your home. You won't have to wade through the usual hassles of in-person dealership sales.
The price slots the Ariya between the $39,995 Volkswagen ID.4 and Tesla's Model Y (currently $58,990), with the in-between range and features to match. It may face tough competition as a result. However, that might be the precise appeal — this is a middle-of-the-road EV from a well-known badge. Where the Leaf was aimed at early adopters (and lately the cost-conscious), the Ariya promises to be a thoroughly mainstream vehicle that reaches more first-time EV owners and helps Nissan electrify the rest of its lineup.