North Dimension was central to misappropriation of FTX customers' cash, regulators say
NBC News · Sarah Silbiger

Among the 130 or so companies in Sam Bankman-Fried’s sprawling crypto empire, North Dimension Inc. assumed a low profile. Unlike FTX, its name wasn’t splashed on billboards or sporting arenas, and its business wasn’t promoted by celebrities.

Still, North Dimension had a crucial role in the FTX mess, regulators now say. In fact, they contend, the little-known company was central to the furtive misappropriation of FTX customers’ funds.

As a subsidiary of Alameda Research, the crypto hedge fund and trading firm also founded by Bankman-Fried, North Dimension was where FTX customers were told to wire money if they wanted to trade on its exchange, according to a complaint filed Wednesday by the Securities and Exchange Commission.

But North Dimension Inc. also appears to have been a fake online electronics retailer, an NBC News investigation found. Its website, now disabled, is archived on the internet.

That SEC complaint, against former Alameda CEO Caroline Ellison and former FTX co-founder Gary Wang, said money wired to North Dimension by FTX clients for their own use wound up funding Alameda’s trading activities and Bankman-Fried’s other ventures instead.

“Bankman-Fried had directed FTX to have customers send funds to North Dimension in an effort to hide the fact that the funds were being sent to an account controlled by Alameda,” the SEC said in the complaint. North Dimension’s website did not disclose any connection to Alameda, the regulator added.

Neither did North Dimension’s website, now out of commission, mention any ties to Bankman-Fried. Instead, the company claimed to sell mobile phones, laptops and other such items out of the same Berkeley, California, address that housed FTX US. “Our vision is to become most popular website for purchasing mobile phones and electronics by offering complete product information and a transparent purchasing procedure,” the archived North Dimension site stated.

North Dimension was no Crazy Eddie of crypto. The website is rife with misspellings and bizarre product prices; for example, item listings sometimes showed “sale” prices that were hundreds of dollars above a regular price. And customers finding their way to the site may have had trouble actually buying products once they got there. Clicking on a laptop, say, would generate this pop-up: “Fee free to send a message. We collaborate with ambitious brands and people; we’d love to build something great together.”

It could not be determined why FTX or Bankman-Fried appears to have created a fake online electronics retailer called North Dimension Inc. that FTX customers were advised to send their money to. A representative for Bankman-Fried declined to comment.