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Norwegian corporate training startup Attensi raises $26M from NYC's Lugard Road, DX Ventures

Mike Butcher
·1 min read

Corporate training startup Attensi — which originally emerged out of Oslo, Norway — has raised $26 million from New York-based Lugard Road Capital, DX Ventures (a VC fund backed by Delivery Hero) and existing shareholder Viking Venture. The new funding will be used to expand in North America and Europe.

Attensi uses a gamified approach to corporate training, putting employees into 3D simulations of their workplace and work processes. Its competitors include companies like GoSkills, Mindflash, SAP Litmos and Skilljar.

With the pandemic shifting all office work to remote, digital training platforms like this stand to benefit.

This is also yet another recent example of how U.S. VCs are "going hunting" for startups in Europe, putting pressure on local VCs.

Attensi co-founder and co-CEO Trond Aas said in a statement: “With gamified simulation training, we have combined the best of workplace psychology with our expertise in simulations and gamification to create a new category of training solutions."

The company claims it has experienced a 63% CAGR in annual recurring revenue. Its clients include Daimler Mercedes Benz, Circle K, Equinor, BCG and ASDA.

Doug Friedman, a partner at Lugard Road Capital, said: “We could not be more excited to be investing in the Attensi team as they work to forever change and improve corporate learning and development through their Attensi solutions.”