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Not for Sale: DSW Launches First-Ever DSWGives Do Good Pop-Up

The Brand Places a Focus on Philanthropy this Holiday Season with Donation-Only Experiential Event and Digital Destination

DSW Ambassador Mindy Kaling will Kick Off the Campaign and Encourage Giving Back All Season

COLUMBUS, Ohio, Nov. 7, 2019 /PRNewswire/ -- DSW Designer Shoe Warehouse (DBI), a leading branded footwear and accessories retailer, announced today its first-ever DSWGives Do Good Pop-Up dedicated to giving back this holiday season. The pop-up launches today with a digital destination as part of a larger campaign encouraging people nationwide to Do Good with DSWGives all season. A physical pop-up will open in New York City from December 12 – 15 and will not accept purchases, but rather allow visitors the opportunity to experience the positive impact of shoe donations and encourage giving back.

(PRNewsfoto/DSW Inc.)

"At DSW we're committed to positively impacting communities in the U.S. and across the world, so we wanted to create an experiential moment for our customers that would bring that to life in a meaningful way," said DSW CMO Amy Stevenson. "The holiday timing is purposeful in reminding our customers that paying it forward is just as important as buying gifts for loved ones."

DSW ambassador, actress, and writer Mindy Kaling is kicking off the campaign by hosting a preview event in Los Angeles and will be working with DSW to encourage people to give back all season through the DSWGives Do Good Pop-Up online and offline.

"The holidays are really special to me, so I want to show my daughter that taking care of others is important during this season, even when you have a million things going on," said Mindy Kaling. "It's great that a brand like DSW is helping its customers focus on philanthropy by creating a pop-up that combines two things I love: giving back and shoes."

DSW customers are passionate about giving back and it shows. Since 2018, customers have donated over 2 million shoes to DSW's mission-focused platform DSWGives and its philanthropic partner Soles4Souls through the in-store shoe donation program. These shoe donations have helped children meet uniform requirements to attend school, lower peoples' vulnerability to disease, and kept 2.6 million textiles out of landfills.

The DSWGives Do Good Pop-Up will feature unique interactive experiences representing the strong impact of these shoe donations and encourage visitors to bring new or gently worn shoes to donate, contribute monetarily, and encourage visitors to get involved with DSWGives. National anti-bullying organization and DSW philanthropic partner Be Strong will be there to show the power of a kind word to brighten someone's day and inspire change. Visit the pop-up every day for new special events and experiences.

Those who are unable to attend in New York can experience virtual elements of the pop-up at dsw.com/philanthropy.

Details for the pop-up are as follows:
498 Broome Street
New York, NY 10012
December 12 – 15
10am7pm
Free and open to the public

Join the conversation on social media using #DSWGives and tagging @DSW.

ABOUT DSW
DSW Designer Shoe Warehouse is a leading branded footwear and accessories retailer offering a wide selection of brand name and designer dress, casual and athletic footwear and accessories for women, men and kids. DSW operates more than 500 locations in 44 states and operates a robust ecommerce website at www.dsw.com, a mobile site at m.dsw.com and via mobile app. Founded in 1991, DSW is a division of Columbus, Ohio-based Designer Brands Inc.

ABOUT DESIGNER BRANDS INC.
Designer Brands Inc. is one of North America's largest designers, producers and retailers of footwear and accessories. The Company operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse®, The Shoe Company® and Shoe Warehouse® banners and services footwear departments in the U.S. through its Affiliated Business Group. Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. The Camuto Group owns licensing rights for the Jessica Simpson® footwear business, and footwear and handbag licenses for Lucky Brand® and Max Studio®. In partnership with a joint venture with Authentic Brands Group, Designer Brands also owns a stake in Vince Camuto®, Louise et Cie®, Sole Society®, CC Corso Como®, Enzo Angiolini® and others. More information can be found at www.designerbrands.com.

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