Is Now The Time To Look At Buying ChannelAdvisor Corporation (NYSE:ECOM)?

ChannelAdvisor Corporation (NYSE:ECOM), is not the largest company out there, but it saw significant share price movement during recent months on the NYSE, rising to highs of US$25.53 and falling to the lows of US$15.74. Some share price movements can give investors a better opportunity to enter into the stock, and potentially buy at a lower price. A question to answer is whether ChannelAdvisor's current trading price of US$15.74 reflective of the actual value of the small-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let’s take a look at ChannelAdvisor’s outlook and value based on the most recent financial data to see if there are any catalysts for a price change.

View our latest analysis for ChannelAdvisor

Is ChannelAdvisor still cheap?

Good news, investors! ChannelAdvisor is still a bargain right now according to my price multiple model, which compares the company's price-to-earnings ratio to the industry average. In this instance, I’ve used the price-to-earnings (PE) ratio given that there is not enough information to reliably forecast the stock’s cash flows. I find that ChannelAdvisor’s ratio of 10.06x is below its peer average of 38.3x, which indicates the stock is trading at a lower price compared to the Software industry. What’s more interesting is that, ChannelAdvisor’s share price is quite stable, which could mean two things: firstly, it may take the share price a while to move closer to its industry peers, and secondly, there may be less chances to buy low in the future once it reaches that value. This is because the stock is less volatile than the wider market given its low beta.

What kind of growth will ChannelAdvisor generate?

earnings-and-revenue-growth
earnings-and-revenue-growth

Future outlook is an important aspect when you’re looking at buying a stock, especially if you are an investor looking for growth in your portfolio. Buying a great company with a robust outlook at a cheap price is always a good investment, so let’s also take a look at the company's future expectations. Though in the case of ChannelAdvisor, it is expected to deliver a highly negative earnings growth in the next few years, which doesn’t help build up its investment thesis. It appears that risk of future uncertainty is high, at least in the near term.

What this means for you:

Are you a shareholder? Although ECOM is currently trading below the industry PE ratio, the adverse prospect of negative growth brings about some degree of risk. Consider whether you want to increase your portfolio exposure to ECOM, or whether diversifying into another stock may be a better move for your total risk and return.

Are you a potential investor? If you’ve been keeping an eye on ECOM for a while, but hesitant on making the leap, I recommend you research further into the stock. Given its current price multiple, now is a great time to make a decision. But keep in mind the risks that come with negative growth prospects in the future.

If you'd like to know more about ChannelAdvisor as a business, it's important to be aware of any risks it's facing. To that end, you should learn about the 4 warning signs we've spotted with ChannelAdvisor (including 2 which are concerning).

If you are no longer interested in ChannelAdvisor, you can use our free platform to see our list of over 50 other stocks with a high growth potential.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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