U.S. markets close in 4 hours 17 minutes
  • S&P 500

    +27.02 (+0.68%)
  • Dow 30

    +184.32 (+0.57%)
  • Nasdaq

    +76.98 (+0.66%)
  • Russell 2000

    +35.88 (+2.06%)
  • Crude Oil

    +0.94 (+1.39%)
  • Gold

    -32.40 (-1.63%)
  • Silver

    -0.23 (-1.02%)

    +0.0046 (+0.43%)
  • 10-Yr Bond

    +0.0890 (+2.56%)

    -0.0078 (-0.64%)

    +1.0080 (+0.77%)
  • Bitcoin USD

    +98.93 (+0.35%)
  • CMC Crypto 200

    +8.49 (+1.40%)
  • FTSE 100

    +126.74 (+1.71%)
  • Nikkei 225

    -388.12 (-1.42%)

Is Now The Time To Look At Buying Sanderson Design Group plc (LON:SDG)?

While Sanderson Design Group plc (LON:SDG) might not be the most widely known stock at the moment, it received a lot of attention from a substantial price movement on the AIM over the last few months, increasing to UK£1.67 at one point, and dropping to the lows of UK£1.20. Some share price movements can give investors a better opportunity to enter into the stock, and potentially buy at a lower price. A question to answer is whether Sanderson Design Group's current trading price of UK£1.23 reflective of the actual value of the small-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let’s take a look at Sanderson Design Group’s outlook and value based on the most recent financial data to see if there are any catalysts for a price change.

See our latest analysis for Sanderson Design Group

What's the opportunity in Sanderson Design Group?

The share price seems sensible at the moment according to my price multiple model, where I compare the company's price-to-earnings ratio to the industry average. I’ve used the price-to-earnings ratio in this instance because there’s not enough visibility to forecast its cash flows. The stock’s ratio of 11.21x is currently trading slightly above its industry peers’ ratio of 10.18x, which means if you buy Sanderson Design Group today, you’d be paying a relatively sensible price for it. And if you believe Sanderson Design Group should be trading in this range, then there isn’t really any room for the share price grow beyond the levels of other industry peers over the long-term. Although, there may be an opportunity to buy in the future. This is because Sanderson Design Group’s beta (a measure of share price volatility) is high, meaning its price movements will be exaggerated relative to the rest of the market. If the market is bearish, the company’s shares will likely fall by more than the rest of the market, providing a prime buying opportunity.

What kind of growth will Sanderson Design Group generate?


Investors looking for growth in their portfolio may want to consider the prospects of a company before buying its shares. Buying a great company with a robust outlook at a cheap price is always a good investment, so let’s also take a look at the company's future expectations. Sanderson Design Group's earnings growth are expected to be in the teens in the upcoming years, indicating a solid future ahead. This should lead to robust cash flows, feeding into a higher share value.

What this means for you:

Are you a shareholder? It seems like the market has already priced in SDG’s positive outlook, with shares trading around industry price multiples. However, there are also other important factors which we haven’t considered today, such as the track record of its management team. Have these factors changed since the last time you looked at SDG? Will you have enough conviction to buy should the price fluctuate below the industry PE ratio?

Are you a potential investor? If you’ve been keeping tabs on SDG, now may not be the most advantageous time to buy, given it is trading around industry price multiples. However, the positive outlook is encouraging for SDG, which means it’s worth further examining other factors such as the strength of its balance sheet, in order to take advantage of the next price drop.

Keep in mind, when it comes to analysing a stock it's worth noting the risks involved. In terms of investment risks, we've identified 2 warning signs with Sanderson Design Group, and understanding these should be part of your investment process.

If you are no longer interested in Sanderson Design Group, you can use our free platform to see our list of over 50 other stocks with a high growth potential.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Join A Paid User Research Session
You’ll receive a US$30 Amazon Gift card for 1 hour of your time while helping us build better investing tools for the individual investors like yourself. Sign up here