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The NRA Used Cambridge Analytica for 2016 'Trigger the Vote' Campaign

Ryan Sit

In the wake of revelations that the data analytics firm Cambridge Analytica harvested millions of Facebook users' personal information to help elect Donald Trump as president, a report that the National Rifle Association also teamed up with the firm to help block Hillary Clinton from the White House in 2016 has resurfaced. 

The NRA's ties to Cambridge Analytica were buried in a September 2016 Guardian story that detailed the gun group's eagerness to see Clinton defeated and deny her the opportunity to fill a vacant Supreme Court seat. It's also one strand in a web of Trump-NRA relationships.

Cambridge Analytica worked with a Washington, D.C.-based consulting company, The Herald Group, to promote the NRA's "Trigger the Vote," aimed at registering voters and getting them to the polls. The London-based analytics firm is also partly owned by Robert Mercer, an American billionaire hedge fund manager and Trump's top campaign donor—he donated more than $15 million to Trump's election, according to the Center for Responsive Politics, which tracks political spending. Mercer is also a lifetime NRA member, according to the Guardian

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The Guardian story resurfaced after The New York Times revealed Cambridge Analytica used personal information from 50 million Facebook users to target pro-Trump and anti-Clinton ads during the presidential race. It is not clear if the NRA's campaign also used information from those Facebook profiles. The Herald Group did not immediately respond to Newsweek's request for comment.

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The NRA reportedly used Cambridge Analytica, the data analytics firm in the midst of a controversy surrounding Facebook and the 2016 Trump campaign, for its own "Trigger the Vote" campaign. Scott Olson/Getty Images

The NRA spent more than $30 million to help the real estate mogul win election, according to the Center for Responsive Politics. For perspective, that's more money than the group spent in all federal campaigns during the 2014 election cycle combined

The gun group may be even further financially entangled with the Trump campaign. The Federal Election Commission is investigating whether Russian entities, including a Kremlin-linked banker, funneled money to the NRA to help Trump. The probe comes after McClatchy first reported the possible illegal contributions in January and subsequent calls from the liberal advocacy group American Democracy Legal Fund to investigate.

This article was first written by Newsweek

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