Marketing campaign encourages consumers to know where their supplements come from—that not all supplement companies grow their own
Not all supplements are produced the same way. Today’s supplement market is growing with manufacturers rushing to get in on a business that a few companies have been building for decades. Marketing and packaging have allowed well-capitalized companies to create the illusion of quality and credibility without the experience nor the farmers and scientists that create our consistently high standards of quality.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200618005889/en/
The new ‘Farm Grown’ seal. The custom-designed seal depicts all the elements that make our Hawaiian farm so unique: our signature elliptical algae ponds and paddle wheels, our Pacific Coast that was historically punctuated by the Keahole Point Lighthouse, the Hualalai mountain that purifies our water, our vast sky that brings us pure sunlight year round, and our devoted employees that tend every inch of the farm with pride and expertise. (Graphic: Business Wire)
The Nutrex Hawaii products—Hawaiian Spirulina® and BioAstin Hawaiian Astaxanthin®—are both grown on our farm that we have operated for 36 years in Kona, Hawaii. Our farm is powered by lava-filtered Hawaiian aquifer water, crisp clean air, and bright natural Hawaiian sunlight—year round. A claim most our competitors cannot make.
Because we have been cultivating and harvesting in the same location for decades, we have gained knowledge of how our water, sun and climate behave—and have designed a proprietary process that delivers the same high quality time and again. What goes in our bottles starts in our ponds—not somewhere else.
‘Farm Grown’ is an essential differentiator for our microalgae products as the only brand offering supplements grown outdoors under the Hawaiian sun. Our campaign is spearheaded with our proprietary ‘Farm Grown’ seal that will identify and brand all of our products and communication. Our goal is to inform and remind consumers why our products have their premium distinction, and at the same time create a new standard of excellence by which to measure the supplement category. If products are not ‘farm grown’ they are unlikely to be of the same high quality.
Consumers will learn about our farm and its myriad of benefits through emails, social media, advertising, packaging and our website. According to Matt Custer, Nutrex Hawaii’s VP General Manager, "Our ‘Farm Grown’ seal personifies our purpose. Everything we do on the farm directly affects how a customer’s body responds to our products—which is our promise—from our farm to your body."
By placing our seal on everything we grow, we are declaring to our customers that we are a brand that places origin of our microalgae as the utmost commitment of quality.
About Nutrex Hawaii
Nutrex Hawaii was founded in Kailua-Kona, Hawaii in 1990. Our founder, Dr. Gerald Cysewski, chose the pristine Kona Coast of Hawaii due to the pure, unpolluted, clean growing location and access to deep ocean water from a depth of 2000 feet. Our 96-acre facility is located in a BioSecure zone, free of all pesticides and herbicides. Direct from the manufacturer, our Hawaiian Spirulina® and BioAstin® Hawaiian Astaxanthin® are guaranteed to be grown and harvested in Hawaii. Learn more at http://www.nutrex-hawaii.com and please follow us on Social Media (Facebook.com/NutrexHawaii), Twitter (@supernutrient) and Instagram (@HawaiianSpirulina and @BioAstin).
Stephanie Keily Lau