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O’Leary’s O’Shares Seeks Big Additions to its ETF Lineup

editor@etftrends.com (ETF Trends)

O’Shares Investments, the exchange traded funds issuer founded by “Shark Tank” personality Kevin O’Leary, is looking to make significant additions to its ETF lineup.

A filing with the Securities and Exchange Commission indicates O’Shares is looking to add as many as 17 ETFs to its stable.

Related: More Shank Tank ETFs

“All the proposed offerings have ‘quality’ in the name and would employ a passive investing approach. The investable universe of these funds includes emerging-market equities, small-cap U.S. stocks, preferred shares, and even corporate credit,” reports Luke Kawa for Bloomberg.

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The O’Shares FTSE US Quality Dividend ETF (OUSA) , the first O’Shares ETF, has enjoyed rapid success. Just about a year old, OUSA has over $240 million in assets under management.

The O’Shares FTSE US Quality Dividend ETF cements O’Leary’s dividend commitment. OUSA tracks the FTSE US Qual / Vol / Yield Factor Index, an expansion of FTSE Russell’s FTSE Global Factor Index Series. The index seizes on three prominent themes in the ETF community: Dividends along with the low volatility and quality factors.

In August 2015, O’Shares launched the O’Shares FTSE Europe Quality Dividend ETF (OEUR) and the O’Shares FTSE Asia Pacific Quality Dividend ETF (OASI) . OEUR tracks the FTSE Europe Qual / Vol / Yield Factor 5% Capped Index. OASI follows the FTSE Asia Pacific Qual / Vol / Yield Factor 5% Capped Index.

Related: Advantages of Quality Dividend ETFs

“O’Leary’s celebrity status and the application of smart-beta strategies to fixed income could help the Canadian businessman differentiate himself and attract assets in what’s becoming a crowded ETF space, with roughly 60 issuers in the U.S.,” according to Bloomberg.

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