PARSIPPANY, NJ--(Marketwired - Mar 3, 2015) - Buddy Scalera of Ogilvy CommonHealth Worldwide (www.ochww.com), the health-behavior experts of Ogilvy & Mather, has once again been asked to present at the seventh annual Intelligent Content Conference, a national marketing event to be held March 23-25 in San Fransisco, CA.
Ogilvy CommonHealth Worldwide is a WPP company (
Mr. Scalera, SVP of multichannel content strategy at the network's New Jersey office, will co-deliver a lecture titled, "The Long and Short of Content: Strategies for Intelligent Content Planning," which is designed to challenge traditional thinking and offer a strategic plan for intelligent content creation, management, and measurement. Mr. Scalera's co-presenter, Michele Killebrew, is the program director, strategy & solutions -- social business at IBM.
The seventh annual Intelligent Content Conference is designed to equip marketers with the knowledge needed to break down organizational and technological barriers preventing them from connecting content with those who need it. The event will showcase examples, standards, methods, strategies, and tools needed to help organizations deliver the right information, to the right people, at the right time, in the right language, on any device.
For more information on the seventh annual Intelligent Content Conference, visit: www.intelligentcontentconference.com/.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional North American offices in Irvine, CA, Newtown, CT, New York, NY and Toronto and Montreal, Canada. With 56 offices in 39 cities across 32 markets, our offices are located in key geographies aligned with healthcare's global footprint. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, and wellness and consumer advertising and promotion. The network also offers scientific communications and publications planning services through a wholly owned separate legal entity.