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OGX Beauty Launches New Global Campaign, Inspiring Everyone to Rock What You Got

CLEARWATER, Fla., April 10, 2017 /PRNewswire/ -- OGX Beauty believes your hair makes you YOU, and they aren't interested in changing what makes you unique and beautiful. For years, OGX has been focused on shifting hair talk, from "bad hair days" to "badass hair days," encouraging women to knock out the negativity, and instead, celebrate their hair and what makes them unique. This year, OGX is launching its first large-scale international brand campaign, titled Rock What You Got, to positively inspire and empower women to let their hair down (or up!) to rock what you got -- from root to tip.

OGX Beauty, a leader in the hair care industry with its award-winning shampoos, conditioners and hair stylers, is designed for consumers who want to make better choices about the products they use and lifestyle they live. Embrace beauty, pure and simple. Unattainable looks aren't inspiring to the brand, originality is. That's why OGX loves being different—from its exotic ingredients, to the shape of its bottles, to their quest for sustainability—OGX approaches beauty in its own way. The brand's ads aren't filled with celebrity spokesmodels. In fact, OGX celebrates real women, never retouching their imagery. The goal isn't to make hair look perfect. Rather, OGX wants you to rock what you got, whether it's to make your hair look fuller, smoother, straighter, curlier, or bouncier (and of course smell irresistible along the way!). Rock What You Got is a campaign giving you a voice to sing the praises of your hair with OGX Beauty to help turn up the volume.

With the support of top media and influencer partners, OGX Beauty kicks off Rock What You Got programs this month, teaming up with hair guru, Castillo Bataille, for an on-site Coachella Hair Lounge on Saturday, April 15th at The Zoe Report's famed ZOEasis, helping festival-goers get styled and ready for music events. OGX is also launching #HairTruths, a new consumer program to motivate women to honor and celebrate their (hair) roots and beauty. Country music star, Maren Morris, will kick off this campaign on Tuesday, May 2nd in a series of inspirational videos, revealing her path to self-acceptance and major #HairTruth moments.

OGX knows women (and men!) love experimenting with a wide range of hair care products, and with OGX, you can select any regimen based on your preferred scent, style, or even mood of the day. OGX's Rock What You Got campaign will release how-to hair videos and 360-degree hair tutorials on digital and social platforms encouraging everyone to join the party. The Rock What You Got campaign will run throughout the year with additional events, activities, and promotions to focus on engaging, exciting, and educating OGX Beauty fans across the globe.

For more information about OGX Beauty and the Rock What You Got campaign, please visit www.OGXBeauty.com.

@OGX_Beauty       #xoOGX         #RockWhatYouGot         #HairTruths

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