(Bloomberg) -- Vehicle protection plans provider Olive.com and its affiliate PayLink Direct have agreed to go public in a deal with a blank-check company that will give the combined business a valuation of about $960 million including debt.
The transaction with MDH Acquisition Corp. values the combined business at 6.4 times estimated 2023 earnings before interest, taxes, depreciation and amortization. The deal includes $291 million in proceeds from the trust account of the special purpose acquisition company, or SPAC, plus a $15 million private investment in public equity, also known as a PIPE.
The new company will be known as Olive Ventures Holdings Inc., or Olive.com, and will be listed on the New York Stock Exchange under the symbol OLV.
“We’re coming at the market at a very differentiated position and looking for a way to broaden what we’ve been building,” said Rebecca Howard, Olive.com’s founder and chief executive officer.
Chicago-based Olive.com sells extended vehicle warranties online to replace manufacturer guarantees once they expire. It mostly covers cars that are from six to 12 years old. Howard, who will be CEO of the combined company, said that no other companies currently provide these plans entirely digitally. PayLink Direct, started in 2006, provides payment plans for home as well as vehicle service contracts.
“My mission here is to focus on the consumer and focus on bringing the best-in-class vehicle products to consumers that have automobiles,” Howard said. “And do away with those pesky, infuriating robodial calls to cellphones which are really not helpful to the consumer.”
The company’s main channel of marketing is through online advertisement and hockey sponsorships. It plans to offer other add-on plans such as maintenance, tire and wheels, gas and appearance programs, she said.
MDH raised $276 million including so-called greenshoe shares in an initial offering in February.
Existing shareholders of PayLink Direct and Olive.com are rolling over their entire stake and are expected to own about 74% of the equity of the new company.
More stories like this are available on bloomberg.com
Subscribe now to stay ahead with the most trusted business news source.
©2021 Bloomberg L.P.