NEW YORK--(BUSINESS WIRE)--
OMNIGON (www.omnigon.com), digital partners with many of the most important global brands in the sports, media and entertainment industries, announced an exclusive partnership today with Shareablee (https://www.shareablee.com), a company with the world’s largest system of brand performance data across social platforms and industry standard metrics. With this partnership, clients of both companies will have access to the complementary and additive service portfolio the other offers.
“OMNIGON is the best in its class at building new product suites to amplify and drive fan engagement for its sports and entertainment fanbases,” said Shareablee Founder and CEO, Tania Yuki. “We’re excited to tap into those fanbases with Shareablee’s unique ability to measure and analyze all brand social interactions across the web and package engagement data into actionable directives to help grow our clients’ social presence.”
“We are thrilled to announce this partnership with Shareablee,” said Igor Ulis, OMNIGON’s Chief Executive Officer. “Shareablee’s reputation in the industry as an innovator and an influencer is unparalleled as the services, capabilities and results they deliver on behalf of their partners are unprecedented. We believe this partnership will help elevate OMNIGON to the next level as it creates an even stronger value proposition for us within the industry and will allow us to super serve new and existing partners in exciting ways.”
Highlighting the expertise of both companies, they launched a bracket encouraging users to vote on who they think is the college basketball team with the greatest social media presence. The March Madness Engagement Bracket is powered by BracketPro, part of OMNIGON’s fan engagement product suite.
Like with the NCAA’s March Madness tournament, kicking off this Thursday, March 16 with the round of 64, this bracket will also feature 64 teams. Fans will vote on which teams they think will garner a higher social engagement, and the team with the overall likes, comments, shares and retweets on Facebook, Twitter and Instagram will advance.
Data is pulled from the Shareablee platform that has direct API access to Facebook, Twitter and Instagram.
The Products team at OMNIGON developed ProSuite, which includes BracketPro, as a set of fan engagement tools to help partners deliver unique, compelling experiences that are customizable, quick to launch, and satisfy brands’ sponsorship initiatives.
“Over the years clients would ask us to develop custom products that can be monetized, drive engagement across social platforms and be sold as an offering to sponsors and advertisers,” said Nick Arcuri, OMNIGON’s VP of Product. “The ProSuite products are a result of that need as they are fully customizable, user friendly, and take little time to launch. We are thrilled BracketPro is leveraged to announce the partnership between OMNIGON and Shareablee, especially given its timeliness.”
All ProSuite products have numerous sponsorship and advertising placement options and are fully customizable. Other features include:
- Fully responsive design to work across all devices
- Supports versatile content like in-line video, GIF or static image highlights
- Social integration
- Robust statistics featuring voting, page views and social shares in real-time
- Supports standard and page view-based takeover ads
- Multi-language support
- Optional user data capture
OMNIGON, an Infront Sports & Media subsidiary, is a team of global digital strategists, technologists and artists. With offices and professional relationships all over the globe, some of the world’s most visible brands look to us for our unique perspective on the way digital technology is changing their businesses, and the lives of the customers they serve. OMNIGON, headquartered in New York, and with offices in Los Angeles, London, Toronto, Kiev and St. Petersburg, works with some of the world’s most celebrated brands including AS Roma, PGA TOUR, Bayern Munich, NASCAR, IRONMAN, the USGA, The Rugby Channel, CONCACAF, the German Football Association and Verizon, among others.
Shareablee is the first and only industry-level measurement solution for media companies and brands wanting to understand the impact and effectiveness of their cross-platform social media campaigns. The platform is now available globally, with clients in 15 countries worldwide.
Shareablee captures real-time interactions of more than +850M consumers against its global dictionary of brands, publishers, TV shows, influencers, celebrities and more. The company marked its third anniversary in February with 300% revenue growth in 2015 and closing with +250 clients in 2016. Shareablee’s roster of platform clients consists of many industry leading media companies and brands, including the NBA, WWE Warner Bros, P&G, Hulu, NBC, AOL and Luxottica. The platform also includes subscribers from leading advertising agencies represented by Publicis, WPP, Maxus and Interpublic Group.
In April 2015, Shareablee was named a Unilever Foundry Award winner, and in May 2015, the company was listed among EContent’s Trendsetting Products of 2015. In September of 2016, Shareablee was named an official Facebook Media Solutions Partner.