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Online Marketing Firm, fishbat, Shares 4 Tips for Infrared Testing Companies Posting Online Videos

TRIBECA, N.Y., March 22, 2017 /PRNewswire-iReach/ -- fishbat, a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, shares four tips for IR testing companies to consider when posting online videos.

Infrared testing is a vital electrical inspection service for both businesses and residential buildings. The service and its need, however, are not always understood by property owners. Videos are a highly effective means of communicating how technology works, why it's needed, and educating the public on industry know-how. Electrical safety tips and demonstrations can be vital information to share, that can help save a building from devastating fires. Videos are a great way to communicate educational information and demonstrate services, and these four tips can help infrared testing companies get the most out of their video content. 

  1. Educate the public and provide value with a series of electrical safety videos. Providing value-added information improves a business' relationship with the consumer and is also rewarded by web-crawlers with better ranking in search engines. Connect with the audience by posting a series of informative videos on electrical inspection testing services, infrared testing technology capabilities, electrical and fire-safety tips, and more. Post at consistent intervals so that the audience can anticipate new information. Automatic content schedulers are great tools to ensure posting consistency. Alert online viewers about upcoming video posts and try to post videos when your target audience is most likely to be online. Research analytics to help target consumers based on interests, job titles, business-owner and home-owner status, geographical location, and even hours of the day when more targeted consumers are online.
  2. Demonstrate the technology in action. Videos can explain how different technologies work in a way that text cannot. They also make the content therein more memorable to the viewer. Visually demonstrate how infrared testing works to locate electrical issues and waste to help the audience understand the technology and to impress upon them the importance and value of the service.
  3. Build B2B relationships with business overview videos. Videos are a great way to introduce team members, company culture, company mission, and provide an overview of services. Post these videos on social media platforms that specialize in B2B connections such as LinkedIn. LinkedIn provides an audience of highly engaged and targeted industry players, including decision makers. This puts electrical inspection testing companies in front of numerous business who will benefit from their services and are in the position to utilize them.
  4. Make sure videos are easy to share. Incorporate call-to-action buttons to promote video views, such as adding a "watch video" CTA on websites. Social media buttons should also be added to websites to encourage sharing on a variety of social media platforms. Videos should have impactful and succinct titles and should contain keywords that help meet business objectives. Video descriptions and tags should also contain relevant keywords for better SEO and to prompt web-crawling. Keep videos to the point to hold the viewer's interest. It's better to post a series of shorter videos than to lose viewers on videos that are too long, not to mention, posting in a series helps to keep a business top-of-mind with viewers. 

Internet marketing company fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way.  Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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