BOSTON, MA and SAN DIEGO, CA--(Marketwire - Feb 11, 2013) -
Join ClickSquared's SVP of Marketing, Dan Smith, as he shares insights from a survey of 400 marketers on the use of email marketing campaigns and where marketers are falling short on maximizing their effectiveness. Smith will offer tips on how to improve results by embracing strategies that heighten email relevancy and improve timing to increase customer engagement and improve conversions.
This session will examine:
- Key questions marketers should be asking themselves
- The importance of data-driven content to an email campaign
- How to talk to a customer, not just an email address
- How to achieve relevancy
Tuesday, February 12 3:00 pm - 3:45 pm
San Diego Convention Center, 111 West Harbor Drive, San Diego, CA
To register visit: http://www.onlinemarketingsummit.com/sandiego/registration/
ClickSquared is the only company offering SaaS cross-channel campaign management software, enabling B2C marketers to design, manage and deliver data-driven marketing programs across email, social, mobile, direct mail, survey, and web channels without the cost and complexity of "big software" and multi-vendor integrations.
ClickSquared's Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.
ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below: