SAN FRANCISCO, CA--(Marketwired - Jun 26, 2013) - Optimal announced today that the company received Insights qualification from the Facebook Preferred Marketing Developer (PMD) program. Optimal, a company that creates actionable data insights and automates the promotion of organic content for advertisers, is currently the only company that is a Facebook Exchange-qualified PMD for retargeting and is also qualified in three PMD focus areas (Ads, Apps and Insights). The addition of the Insights qualification emphasizes Optimal's unique ability to help marketers connect earned and paid media via automated analytics and ad buying technology.
In addition, today Optimal is announcing the Beta availability of Social Surveys. Social Surveys allow marketers to combine their media buying with an efficient mechanism for consumers to provide qualitative feedback.
"Qualitative or quantitative insights are only truly useful to marketers if they can AUTOMATE the marketing actions that are taken as a result. It's not hyperbole to say that brands can finally focus on creating the best content and leave the detection and promotion of their best content to Optimal's software!" said Rob Leathern, Optimal's CEO.
Optimal's News Feed Promoter was a recent winner of Facebook's Innovation Competition. It lets marketers decide what Facebook Insights metrics they care about, and it then automatically creates ads out of the posts that are best achieving those metrics.
"Our platform can optimize towards engagement statistics, CPA or CPI, and leverage News Feed retargeting, and that's why direct response and brand advertisers alike are flocking to Optimal, especially now with our deep Facebook Page and App Insights," added Leathern.
Social Surveys are open on a limited basis for qualified customers who should contact Optimal to learn more.
About Optimal, Inc.
Optimal is a software-as-a-service (SaaS) platform for real-time integrated audience analytics and ad buying for Facebook and Twitter. Optimal is a Twitter Ads API partner and is currently the only company that is a Facebook Exchange-qualified Preferred Marketing Developer also qualified in the Ads, Apps and Insights focus areas. Optimal's headquarters are in San Francisco, with offices in Palo Alto, New York, London and Chicago. Visit http://optim.al or @OptimalSocial.
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