Partnership to open lines of communication between pharma, providers and patients, supporting financial, clinical and drug education
ROCHESTER, Mich., Jan. 29, 2019 (GLOBE NEWSWIRE) -- OptimizeRx Corp. (OPRX), a leading provider of digital health messaging for the pharmaceutical industry, announced a new partnership with IllumiCare, a pioneer in point-of-care healthcare information technology that saves hospitals millions annually. IllumiCare's Smart Ribbon® platform will feature a new app from OptimizeRx, the RxSavings App, to present drug savings opportunities—such as co-pay offers and vouchers—that providers and the clinical care team can distribute to the patient directly at the point-of-care.
“At OptimizeRx, our singular focus is to improve the lines of communication between pharma, providers and patients,” said Miriam Paramore, president of OptimizeRx. “By bringing these stakeholders together, we can create a seamless continuum that impacts the healthcare industry greatly. Our partnership with IllumiCare is an example of our long-standing commitment to bringing financial conversations to the forefront, which not only helps affordability and adherence but improves overall outcomes as well.”
According to a recent report from three major hospital and pharmacist groups, rising drug prices and drug shortages have impacted hospital budgets, with spending increasing nearly 20 percent in three years. One such consequence of higher drug prices is forcing hospital staff to spend time searching for substitute treatments, which can delay patient procedures and other services. The report noted that alternatives are often also more expensive than usual care.
“Our collaboration with OptimizeRx will enable providers to be better stewards of healthcare spending,” said G.T. LaBorde, CEO of IllumiCare. “Our Smart Ribbon technology, accessible within the provider’s workflow in the electronic health record (EHR), will give providers easy access to render coupons, savings opportunities or alternate drug choices to best support the patient.”
The RxSavings App launch is set for Q2 of 2019. IllumiCare is EHR-agnostic and has integrations with Epic, Cerner, Allscripts, Meditech and others. Known for providing cost and risk data to physicians directly at the point-of-care, the Smart Ribbon is customizable to every hospital’s needs. It displays a variety of apps based on context and user that illuminate opportunities to reduce overutilization and enable providers to be better stewards of hospital and patient resources. The technology is live across more than 120 hospitals in the United States.
Founded in 2014 in Birmingham, Ala. by a visionary physician and team of hospital IT experts, IllumiCare is dedicated to helping clinicians become better stewards of system and patient resources. Its Smart Ribbon® platform brings clinicians critical, patient-specific data in a focused view for expedited clinical decision making at the point of care, without disrupting clinical workflow. Hospitals around the country are seeing the benefits of decreasing harmful overutilization: Immediately after go-live, providers drop their spend per admission by $170. To learn more, visit www.illumicare.com.
OptimizeRx® (OPRX) is one of the nation’s leading providers of digital health messaging via electronic health records (EHRs), providing a direct channel for pharma companies to communicate with healthcare providers. The company’s cloud-based solution supports patient adherence to medications by providing real-time access to financial assistance, prior authorization, education, and critical clinical information. The company’s network is comprised of leading EHR platforms like Allscripts, Amazing Charts and Quest, and provides more than half of the ambulatory patient market with access to these benefits within their workflow at the point-of-care. For more information, follow the company on Twitter, LinkedIn or visit www.optimizerx.com.
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