ROCHESTER, Mich., Sept. 10, 2019 (GLOBE NEWSWIRE) -- OptimizeRx Corp. (OPRX), a leading provider of digital health messaging for the pharmaceutical industry, will host two plenary sessions at the 13th Annual Digital Pharma East conference being held at the Pennsylvania Convention Center in Philadelphia on September 17-20, 2019.
Bringing together more than 1,000 participants, this conference will feature latest case studies and senior-level discussions with pharma companies, health systems, physicians, health-tech companies, startups and non-traditional healthcare companies involved in digital health.
The first plenary session, “Success in Today’s Evolving Pharma Marketing Landscape,” will be hosted by Steve Silvestro, chief commercial officer of OptimizeRx, at 11:00 a.m. Eastern time on September 17.
In this session, Silvestro will be joined by Dr. Harry Greenspun of Guidehouse, Angelo Campano of Ogilvy, and Kai Bode of Merck. They will discuss the imperatives of ‘going digital’ and how this can affect organizations across the care spectrum. They will also discuss the evolution of pharma marketing, and how all stakeholders—pharma, providers and patients—are looking to digital innovations to lower costs and improve outcomes.
The second plenary session, “Innovation and Communication in Today’s Digitally-Charged Pharma Landscape,” will be hosted by Miriam Paramore, president of OptimizeRx, at 3:30 p.m. Eastern time on September 18.
In this session, Paramore will facilitate a panel discussion that includes Dr. Harry Greenspun of Guidehouse and Dr. Jack Pinney of MidMichigan Health. The panel will provide insight and direction on the marketing options currently available to the pharma industry, and what is needed to encourage positive change that results in greater financial returns and improved outcomes. The panel will also discuss how pharma and providers can improve communications and work better together as a connected team to improve care for patients.
OptimizeRx’s VP of marketing and communications, Rebecca Whitney, has also been appointed to the 2019 Digital Pharma East advisory board.
About Digital Pharma East
Digital Pharma East is the leading marketing conference globally for life science professionals looking to learn, network and be inspired. For more information, visit www.digitalpharmaseries.com/east.
OptimizeRx® (OPRX), a digital health company, connects pharmaceutical companies to patients and providers, offering greater affordability, adherence and brand awareness at the point-of-care. As the nation’s largest point-of-prescribe promotional platform for the pharmaceutical industry, OptimizeRx provides a direct channel for pharma companies to communicate with healthcare providers right within their workflow and also directly to patients.
The cloud-based solution supports patient adherence to medications and better healthcare outcomes with real-time access to financial assistance, prior authorization, education and critical clinical information. OptimizeRx provides more than half of the ambulatory patient market with access to these benefits through leading EHR platforms like Allscripts, Amazing Charts and Quest, and directly via its mobile communications platform.
Important Cautions Regarding Forward Looking Statements
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