(Bloomberg) -- Traders are winding back the clock on orange juice to a time when consumers were less concerned about sugar and calories and more into taste and vitamin C.
Futures of the commodity are up 22% in March, which would be the steepest monthly gain since October 2015. That’s a change of fortune for growers who have battled citrus greening disease and declining consumption.
“Demand has improved as consumers are returning to frozen OJ due to the coronavirus” and the increase “has really turned the market around,” said Jack Scoville, a vice president for Price Futures Group in Chicago.
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