ORLANDO, FL--(Marketwired - Apr 29, 2013) - All natural snack subscription, Boxtera, has selected national public relations and social media firm, Uproar PR, as its agency of record. Uproar has developed a media relations strategy for Boxtera's official launch, as well as a continued communications campaign that will help accomplish Boxtera's overall goal -- to change the way consumers identify and purchase healthy snacks.
"Boxtera is changing the way consumers discover and taste healthy snacks. Our subscribers receive a variety of full-size products to try, while our brand partners find a better way to connect with potential customers," said Director of Sales and Vendor Relationships for Boxtera, Raeann L'Hommedieu. "Uproar PR has been chosen because of the agency's proven success with lifestyle media and we are thrilled to have them onboard to promote the convenience and education Boxtera provides."
Uproar will utilize its solid relationships with media to raise awareness for Boxtera. Meeting the increasing consumer demand for organically grown foods, Boxtera selects the finest American made natural, organic and nourishing snacks for each monthly delivery. The foods included in Boxtera are always full-sized and minimally processed and are many times non-GMO, gluten free and sometimes vegan as well.
"Boxtera is a leader in subscription e-commerce and we look forward to promoting its accessibility, simplicity and innovation. Boxtera offers consumers the option to try a full-size product before buying," said Catriona Harris, managing partner of Uproar PR. "Our firm's ambitious attitude paired with our expertise in working with top-tier media makes us a strong choice for Boxtera's initial launch and continued success."
About Uproar PR:
Focused on consumer-facing clients, Uproar PR was founded to apply a cutting-edge technology perspective for companies who are looking to compete in this always-on, socially driven economy. The national PR firm works with a broad spectrum of clients. More information can be found at www.uproarpr.com.
Boxtera is a monthly subscription service for smart, healthy snacking. Boxtera guarantees convenient delivery of the best natural and organically grown foods directly to the home, dorm or office. Each box includes approximately 25 servings of organic snacks and sometimes a beverage.