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Ornellaia Vendemmia d'Artista 2019: Online Auction of Special Bottles Designed By Nathalie Djurberg and Hans Berg Begins October 5, 2022

From the 5th to the 19th of October, 13 valuable lots of Ornellaia Vendemmia d'Artista 2019 "Il Vigore" will go under the auctioneer's hammer online, with the profits being donated to expand the Solomon R. Guggenheim Foundation's "Mind's Eye" program.

NEW YORK, Oct. 6, 2022 /PRNewswire-PRWeb/ -- The charity auction of Ornellaia Vendemmia d'Artista 2019 "Il Vigore" organized by Sotheby's gets underway from 5th to 19th October. Swedish artists Nathalie Djurberg and Hans Berg designed this vintage's special labels and this year's proceeds will once more go to the Solomon R. Guggenheim Foundation for the "Mind's Eye" program.

Jamie Ritchie, Worldwide Chairman, Sotheby's Wine says: "This is our twelfth partnership with Ornellaia for their annual Vendemmia d'Artista project, which is so special to us because it supports worthy artistic causes and combines the brilliance of the estate's wines with the visual ingenuity of the artists who take part. We look forward to presenting a range of bottles from the 2019 vintage 'Il Vigore' later this year, headlined, as ever, by a unique Salmanazar. With its emphasis on the senses, the Mind's Eye program has been the ideal beneficiary. As in previous years, we expect these exclusive bottles to attract international interest from collectors eager to enjoy the unique experiences on offer."

Anyone who registers at http://www.sothebys.com/ornellaia will be able to view the lots, make a bid and participate in the international auction, while also making a gesture of generosity. The profits from the online auction will be announced on October 19th at the Solomon R. Guggenheim Museum in New York.

Since 2019, the proceeds from the Vendemmia d'Artista charity auction have been donated to support this innovative program, which was created by the Guggenheim's education department to help blind and low-vision visitors to experiment with art by the fullest use of the senses.

This enables the development of creative impressions, emotional connections, and lasting memories. As in all the arts, the appreciation of fine wines also necessitates the total engagement of the senses. Sharing this idea inspired Ornellaia to support the growth of this innovative program.

"Ornellaia's generosity has provided for the expansion of Mind's Eye, connecting participants across the globe through virtual programs," states Richard Armstrong, Director of the Solomon R. Guggenheim Foundation and Museum. "In the last three years, our knowledge has allowed Guggenheim New York to increase accessibility both to the museum and to works of art through multi-sensorial exploration. We are grateful for the ongoing support of Ornellaia."

The Guggenheim stands out as an innovative institution for its commitment to accessibility and building the Mind's Eye Community. Digitalization has enabled Mind's Eye to reach a vast public from many countries around the world through its Sensory Guide to the Guggenheim New York or through Verbal Descriptions that use specific language to convey a visual experience for artworks and the unique architecture of the Frank Lloyd Wright designed building.

The proceeds raised have allowed the program to be extended to the two other museums in the Guggenheim constellation, Venice and Bilbao, hence bestowing international prestige on the program.

For this reason, Giovanni Geddes da Filicaja, CEO of the Ornellaia estate, is excited to state: "Since the beginning of Vendemmia d'Artista in 2009, we have donated the proceeds from the auction to charity. It is immensely rewarding to see the project grow internationally and to know that the work we are doing gives the blind and low-vision persons the possibility to explore contemporary art through the senses. This sensibility has always been a key part of our philosophy."

About Ornellaia
Ornellaia's philosophy considers the birth of the wines to be the truest expression of their terroir. The grapes for Ornellaia are selected by hand, and picked in the estate's vineyards in Bolgheri, on the Tuscan coast. The varying natures of the estate's terroirs, marine, alluvial and volcanic, are ideal for the cultivation of Cabernet Sauvignon, Merlot, Cabernet Franc and Petit Verdot. The Estate extends over 115 hectares along the Tuscan coast, just a short distance from the medieval hamlet of Bolgheri and the famed cypress-lined avenue 'Viale dei Cipressi'. The constant work of the Ornellaia team and the ideal microclimatic and geological characteristics have brought the wines great international success since the first vintage of Ornellaia in 1985. In 2001, the 1998 Ornellaia was declared Wine of the Year by the American journal Wine Spectator. In 2011 the German publication Der Feinschmecker awarded Ornellaia its most sought-after award, the 'Weinlegende'. Ornellaia has received considerable recognition in the national and international press, and is consistently ranked among the top estates by Wine Advocate, Wine Spectator, James Suckling, Antonio Galloni, Bruce Sanderson and the Italian Wine Guides: Gambero Rosso, Espresso, and Veronelli.

Ornellaia Vendemmia d'Artista
The Ornellaia Vendemmia d'Artista project celebrates and describes the character of every new vintage of Ornellaia. Every year, starting with the release of Ornellaia 2006, a contemporary artist creates a site-specific artwork and a set of limited-edition labels, inspired by a character chosen by the Estate Director Axel Heinz, to describe the vintage. The project calls for one label designed by the artist among the six 750ml bottles in every case of Ornellaia. The project includes a limited edition of 111 large-format bottles divided in 100 Jeroboams (3 litres), 10 Imperials (6 litres) and 1 Salmanazar (9 litres) that are numbered and signed by the artist. Every year, a selection of these bottles is auctioned by Sotheby's and the proceeds are donated to support the Solomon R. Guggenheim Foundation's Mind's Eye program.

Press Contacts:
Paul Yanon
Vice President - Wine
Colangelo & Partners
(646) 561-2239

Erin Healy
Account Executive
Colangelo & Partners
(646) 561-2248

Media Contact

Irene, Graziotto, 646 719 5303, igraziotto@colangelopr.com

SOURCE Ornellaia Vendemmia d’Artista