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Oryon Adds Marketing Visibility to Aerospace Product Launch With Elastolite(R)

DALLAS, TX--(Marketwire - Sep 12, 2012) - Oryon Technologies, Inc. ( OTCQB : ORYN ) ("Oryon" or the "Company"), a developer and manufacturer of the innovative and revolutionary next-generation flexible, crushable, water resistant and wearable lighting technology known as Elastolite®, was thrilled to be selected to provide custom designed corporate apparel as part of a recent marketing initiative for a major U.S. aerospace manufacturer.

The project was brought to Oryon courtesy of noted Dallas-based distributor Bob Lilly Professional Promotions (www.boblillypromo.com) and showcased the eye-catching appeal and marketability of Elastolite's® ability to enhance corporate branded products at "Heli-Expo 2012." The prestigious annual event was staged at the Dallas Cowboys Stadium which served as the venue for the high-tech, standing-room-only launch of an important new product for one of the country's top helicopter manufacturers.

During the event, the manufacturer's large gathering of representatives actually participated in the launch as their clothing was dramatically illuminated at the same moment the product was revealed, allowing the numerous attendees to readily identify and engage with company representatives throughout the large venue. The Elastolite® product was enthusiastically well received and it is believed this will lead to subsequent opportunities at similar events.

Dan Gulden, V.P. of Global Business Development for Oryon, states, "The management at Bob Lilly Professional Promotions has proven to be outstanding advocates of the Oryon technology and this event was an excellent example of a creative solution for a large scale marketing event. From start to finish, the quality of the presentation, through execution and delivery was a standout performance by the Bob Lilly Jr. team. We were excited to participate in such a high profile event and look forward to fulfilling other, equally creative and demanding solutions in future."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, visit our website at: www.oryontech.com. Watch the Elastolite® product presentation video: www.oryontech.com/investors/presentations.

About Oryon Technologies, Inc. ( OTCQB : ORYN )
Oryon is a research and development and applications engineering company that has developed multiple patents relating to electroluminescent ("EL") lighting (trademarked as "Elastolite"). Elastolite® enables thin, flexible, crushable, water-resistant lighting systems to be incorporated into multiple applications such as safety apparel, sporting goods, consumer goods and membrane switches, among others. Within Oryon's target textile markets alone, billions of units are shipped each year. The market includes outerwear, industrial safety, municipal safety, military, athletic apparel, men's, women's and children's clothing, shoes and gear. These markets generate over $250 billion annual revenues and are second in size only to the food industry. Find out more at www.oryontech.com. Watch the Elastolite® product presentation video: www.oryontech.com/investors/presentations.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27(a) of the Securities Act of 1933, as amended, and Section 21(e) of the Securities Exchange Act of 1934, as amended. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, reference to new technologies and sales methods as well as financial projections for the size of the market. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Form 8-K filed on May 7, 2012 and our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.