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Oryon Technologies Introduces International Brand Strategy

DALLAS, TX--(Marketwire - Sep 17, 2012) - Oryon Technologies, Inc. ( OTCQB : ORYN ) ("Oryon" or the "Company"), a developer and manufacturer of the innovative next-generation, flexible, crushable, water resistant and wearable lighting technology known as Elastolite® is pleased to announce the introduction of a fresh new brand strategy aimed at supporting upcoming 2013 international marketing and brand recognition programs.

In response to growing interest from international markets, the Company created a proactive campaign establishing an international brand position utilizing icons and messaging that was specifically designed to transcend borders and languages. The updated designs were developed in collaboration with internationally recognized Tractorbeam® branding agency of Dallas, Texas (www.tractorbeam.com).

The brand strategy conveys the technical as well as practical aspects of the Elastolite® technology applications in the depiction of features, benefits and care descriptions across all visual mediums. The new branding is scheduled for worldwide release as a selection of retail hang tags featured on an exciting lineup of all new running jackets geared for a fall 2013 international launch. To view some examples of the brand imagery, go to http://www.oryontech.com/pages/corporate-branding or visit Oryon's corporate website (www.oryontech.com) and navigate to the "Media" pages.

In related news, Oryon is pleased by the initial response from the visionary management team at Lumativ Nightlife (Lumativ.com) as potential brand partners. Lumativ fuses fashion, technology and art into a clothing line unlike anything before. Inspired by active lifestyles and emerging technologies. Lumativ is a whole new way to see fashion, and aims to incorporate Elastolite® as a third element of design. Images of a recent Lumativ demo utilizing Elastolite® powered headgear as seen at the recent apparel and accessories MAGIC show in Las Vegas are available at http://www.oryontech.com/pages/lumativ-nightlife, on the Oryon website media pages.

Oryon's CEO Tom Schaeffer states, "We have been working diligently to develop a number of industry relationships and the response has been universally positive. Given the international scope of our ongoing dialogue, we felt it a proactive necessity to develop and implement brand identity programs to complement not only our vendors, but ultimately the consumer. At the same time, we are always thrilled to be approached by designers and industry colleagues who bring a fresh outlook and enthusiasm to their creations. Collaboration with talented individuals and companies who see the value in our products is the life blood of staying at the forefront of emerging technologies such as Elastolite. Who knows what new idea may become the next big winner in the fashion industry?"

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, visit our website at: www.oryontech.com. Watch the Elastolite® product presentation video: www.oryontech.com/investors/presentations.

About Oryon Technologies, Inc. ( OTCQB : ORYN )
Oryon is a research and development and applications engineering company that has developed multiple patents relating to electroluminescent ("EL") lighting (trademarked as "Elastolite"). Elastolite® enables thin, flexible, crushable, water-resistant lighting systems to be incorporated into multiple applications such as safety apparel, sporting goods, consumer goods and membrane switches, among others. Within Oryon's target textile markets alone, billions of units are shipped each year. The market includes outerwear, industrial safety, municipal safety, military, athletic apparel, men's, women's and children's clothing, shoes and gear. These markets generate over $250 billion annual revenues and are second in size only to the food industry. Find out more at www.oryontech.com. Watch the Elastolite® product presentation video: www.oryontech.com/investors/presentations.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27(a) of the Securities Act of 1933, as amended, and Section 21(e) of the Securities Exchange Act of 1934, as amended. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, reference to new technologies and sales methods as well as financial projections for the size of the market. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Form 8-K, as amended, dated May 4, 2012 and our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.