FAIRPORT HARBOR, OH--(Marketwired - Feb 10, 2014) - The OurPet's Company (
The introduction of the OurPets brand marks a significant milestone for The OurPet's Company, which is known throughout the pet industry for trend-setting, innovative products such as the Big Dog Feeder®, SmartScoop® Automatic Litter Box, Play-N-Squeak™ cat toys, Cosmic Catnip™, and Durapet® stainless steel bowls. The OurPet's Company has more than 225 patents issued or pending.
The OurPets branded line of products is the result of extensive consumer and industry research in the pet specialty channel. This new brand launch will include a variety of super-premium, innovative, quality toys and accessories designed to awaken a pets' natural instincts. Specifically, the brand will continue its attention on feline waste management, cat toys and accessories and feeding and storage solutions for both cats and dogs. The OurPets line will also feature dog toys and canine waste management tools.
"The reason for the creation of this new brand is to keep bringing innovation to the marketplace with a broader product range expansion into new markets," said Dr. Steven Tsengas, president and chief executive officer. "We feel the new brand will benefit the consumer by giving us a stronger, clearer presence in these new and existing markets."
Gabriella DeSantis, senior director of marketing, added, "The OurPets brand is defined by its commitment to developing super-premium products for the pet specialty channel that go above and beyond traditional pet products. The brand caters exclusively to the dedicated 'pet parent' who sees his or her cat or dog as a beloved child. We understand this warm, nurturing relationship, and this is summarized by our tagline: We get the love™."
To handle current demand and anticipated growth from the launch of the OurPets brand, The OurPet's Company has recently installed TWL (Total Warehouse Logistics). The result of these new managerial and control systems have been extraordinary, as the company has executed on-time delivery and fill rates of 99%-100%. The new systems will enable The OurPet's Company to ship directly to retailers as well as distribution centers.
The strength of this new brand identity will increase business opportunities for distributors by creating an easier shopping experience for consumers. The brand will support trade customers and consumers with a host of materials, including a redesigned product catalog and consumer-focused website, due to launch in late Spring 2014. Online resources will also include a broker portal with access to critical sales and marketing materials, such as planograms, price lists, display and product catalogs, and promotional calendars.
About The OurPet's Company
The OurPet's Company designs, produces and markets a broad line of innovative, trend-setting, pet products and accessories in the United States and overseas. The OurPet's Company has an extensive intellectual property portfolio of with over 225 patents, which are either issued or in pending status. Investors and customers may visit www.ourpets.com for more information about the Company, their products and brands.
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