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OUTFRONT Campaigns for Clyde May's Whiskey Launch in Atlanta

Zacks Equity Research

OUTFRONT Media Inc. OUT recently announced that its in-house creative studio — OUTFRONT Studios — has designed a campaign for Clyde May's whiskey launch in Atlanta. The campaign will run from April through July across eight of OUTFRONT Media’s premium billboards in Atlanta, including downtown area, stadiums and on major highways.

OUTFRONT Studios designed the campaign to spread awareness among trade professionals and consumers about the brand’s arrival in the city. The creative effectively captures the brand’s persona with a special design and incorporates a four-foot extension that represents the handle of a Clyde May's bottle. 

OUTFRONT Media is known to successfully increase overall awareness among key targeted audiences by launching highly-engaging campaigns at distinct locations. In fact, the company’s superior portfolio of billboard, transit and digital displays in high traffic regions and prime iconic locations has a national audience reach, bringing numerous advantages to its advertisers.       

Further, out-of-home (OOH) advertising is growing at a rapid pace and becoming a crucial component of a campaign’s marketing mix, owing to its affordability and mass reach. Moreover, fragmentation across other advertising media and technological advancements in the OOH segment are facilitating the shift to outdoor advertising. 

Amid this favorable environment, OUTFRONT Media continues to pioneer the OOH space with innovative technologies and large-scale installation of new digital assets.

In fact, it continues to be on the lookout for strategic acquisitions to expand its portfolio. It anticipates closing the acquisition of a digital display portfolio in Atlanta in second-quarter 2019.Furthermore, recent partnerships with Comic-Con and Partnership for a Healthier America for campaigns highlight the company’s ability to ride on the tide.

Nevertheless, it faces stiff competition from other outdoor advertisers for customers, display locations and structures. This is anticipated to affect the company’s pricing power in the market.

In the past six months, shares of this Zacks Rank #3 (Hold) company has rallied 23.8% compared to the industry's growth of 12.1%.

Stocks to Consider

Investors can consider better-ranked stocks from the same space like Terreno Realty Corporation TRNO, Cousins Properties Incorporated CUZ and Boston Properties, Inc. BXP, carrying a Zacks Rank of 2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Terreno Realty’s funds from operations (FFO) per share estimates for 2019 remained unchanged at $1.42, in the past month. In addition, it has a long-term growth rate of 8.40%.

Cousins Properties’ Zacks Consensus Estimate for 2019 FFO per share has been revised upward 15.9% to 73 cents in the past month. Also, it has a long-term growth rate of 3.50%.

Boston Properties’ FFO per share estimate for the ongoing year has been revised marginally north to $6.93 in seven days’ time. Additionally, it has a long-term growth rate of 6.30%.

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