SEATTLE, WA and SAN MATEO, CA--(Marketwired - January 14, 2016) - Datanyze, the all-in-one sales intelligence platform, and Outreach, the sales acceleration platform, today announced a partnership that will enable sales teams to seamlessly add accurate, up-to-date contact information and metadata for sales prospects from Datanyze Insider into their Outreach sequences. Joint customers can begin using the integrated service beginning today at no additional cost.
The need for more efficiencies within sales organizations is staggering: according to analyst firms IDC and CSO Insights, fifty-two percent of sales representatives do not achieve their sales goals, in part because nearly half of a sales representative's time is spent on administrative and preparation work, instead of engaging with prospects.
"Time is money for any sales rep," said Ben Sardella, co-founder and Chief Revenue Officer at Datanyze. "Prospecting in the past was very fragmented. Reps would search on web or social looking for email addresses. Then they'd cut and paste and log in and out of multiple tools to put them on a follow-up campaign. It wasted a lot of time. An integration like this makes it as easy as a few clicks, which saves time and allows reps to focus on selling."
Harnessing sales technology in order to scale sales operations is increasingly important for businesses around the world and, on average, high-growth sales development teams now have five applications in their technology stack, according to TOPO, an analyst firm specializing in sales and marketing. Ensuring adoption and success of sales technologies among sales teams requires that applications work seamlessly together and do not impose new workflows.
"Both Outreach and Datanyze share a commitment to making sales reps' lives easier and more efficient," said Andrew Kinzer, Chief Product Officer at Outreach. "By leveraging both Outreach and Datanyze, sales reps are liberated from the tedious and time-intensive tasks associated with traditional inside sales. Moreover, the complementary nature of Outreach and Datanyze has a multiplier effect on sales productivity; by automating manual tasks like data collection and communication, sales organizations can radically increase the volume and quality of leads, resulting in a significant increase in sales."
This news adds to an already big year for both companies. Outreach recently received a $9.2 million Series A round of funding and Datanyze announced new customers including Oracle, SurveyMonkey, and Citrix.
Datanyze provides an all-in-one sales intelligence platform to help businesses uncover, research and reach new prospects when the moment is right. Founded in 2012, Datanyze delivers more qualified leads, accurate lead information and increases overall sales results for companies ranging from startups to the Global 2000. Learn more at www.datanyze.com.
Outreach is the first data-driven platform for sales communication, helping sales teams scale and operate more efficiently. With enterprise-grade CRM integration, best-in-class security, and deep analytics, Outreach is the only platform that helps businesses execute and manage their sales team's entire communication workflow. Successful businesses excel at creating repeatable and scalable processes throughout their organization, and more than one thousand businesses around the world use Outreach to make those successful sales processes sustainable. Outreach is privately held and investors include Mayfield, MHS Capital, and Floodgate. Learn more at www.outreach.io.
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