OXO marks its 30th year with a commitment towards a better future
NEW YORK, Sept. 9, 2020 /PRNewswire/ -- OXO, the award-winning consumer products brand from the Housewares division of Helen of Troy Limited (NASDAQ: HELE), has joined 1% for the Planet, committing to donate 1% of its annual sales toward environmental causes. 1% for the Planet champions environmental awareness and action, enabling brands to give back by supporting their global network of nonprofits that drive true on-the-ground change.
For the last 30 years, OXO has strived to make every day better in the home, with durable, thoughtfully-designed products that help with everything from cooking and baking, to coffee brewing and entertaining, to cleaning and organizing, to baby and toddler products. OXO's partnership with 1% for the Planet is an exciting step in the brand's ongoing commitment to greater environmental responsibility.
"OXO has committed to giving back 1% of sales to champion environmental causes, providing millions of dollars of funds and resources to organizations that are addressing some of the most pressing environmental issues of the day," says Larry Witt, President of Helen of Troy Housewares. "At this time in history, we acknowledge the fragile state of our planet, and the impact individuals and companies have on the earth. We're striving to be better environmental stewards, and this initiative is a big step in our journey of reflection and action to become more environmentally responsible."
As OXO begins this journey with 1% for the Planet, it will donate money, time and resources to a carefully selected group of nonprofit organizations, through 1% for the Planet, that will: 1. Promote better, more sustainable food and agriculture practices; 2. Address environmental issues affecting air, land and water; 3. Invest in environmental education to empower future generations.
"We welcome OXO to 1% for the Planet," said Rose Marcario, departing CEO of Patagonia, a founding member of 1% for the Planet. "Capitalism is evolving, and OXO is demonstrating that it's possible to build a quality product, run a prosperous brand and give back to the planet."
OXO has found inspiration from brands that have already made a difference, diligently work to improve practices and diminish their environmental impact. OXO looks forward to continuing to learn from these brands as part of the 1% for the Planet.
"We're thrilled to welcome OXO into the 1% for the Planet community," said Kate Williams, CEO of 1% for the Planet. "OXO's respected history of thoughtful design and commitment to make every day — and now the planet — better is what makes OXO a great addition to our roster."
By contributing 1% of their annual sales, 1% for the Planet member brands from over 60 countries have raised over $265 million to support approved environmental nonprofits around the globe. 1% for the Planet's nonprofit partners are approved based on referrals, track records and environmental focus. Thousands of nonprofit organizations worldwide are currently approved.
For 30 years, OXO has been globally recognized for its groundbreaking, universal product design. Beginning with its iconic vegetable peeler in 1990, OXO paired innovation and purpose to create everyday tools that make the everyday living better, every day. Today, OXO makes products for use all over the home: from cooking and baking, to brewing and entertaining, to cleaning and organizing, to toddler and baby. Learn more about how OXO is making the everyday better at www.oxo.com.
About Helen of Troy Limited
Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. We sometimes refer to these brands as our Leadership Brands. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.
About 1% for the Planet
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. They inspire businesses and individuals to support environmental nonprofits through membership and everyday actions. They make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, members have given more than $265 million to their approved nonprofit partners to date. Today, 1% for the Planet's global network consists of thousands of businesses, individuals and environmental nonprofits working toward a better future for all.
Look for the 1% for the Planet logo to purchase for the planet and learn more at onepercentfortheplanet.org.
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