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P&G Widens Product Portfolio

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The Procter & Gamble Company (PG) is known for its impressive product development and marketing. In order to maintain its brand appeal, the company focuses on innovation and expansion of its product portfolio. The company believes that consistent product innovation, supported by strong marketing and commercialization, will deliver strong results over the long term.

Procter & Gamble currently competes in a total of 37 product categories. Tide detergent is one of the 25 billion-dollar grooming brands of Procter & Gamble.

The branded consumer products company recently introduced a new Tide Oxi multi-purpose stain remover. The launch of the new multipurpose cleaning product coincides with the spring cleaning season when most Americans deep clean their homes. Tide Oxi multi-purpose stain remover is now available across the U.S at a suggested retail price of $12.99 for a 7.5 lb tub.    

This new cleaning product has been designed for cleaning outside the laundry room. There is a growing demand for products that make cleaning efficient and effortless.

Oxi Multi-Purpose Stain Remover uses peracid, a stronger form of bleach to remove stubborn stains. However, peracid is a color-safe bleach and therefore is ideal for cleaning clothes as well as rough stains found in bathrooms, patios, stairs and closets.  

Procter & Gamble currently carries a Zacks Rank #3 (Hold). Some better-ranked companies from the consumer goods sector include Diamond Foods, Inc. (DMND), J&J Snack Foods Corp. (JJSF) and Unilever plc (UL). All these stocks carry a Zacks Rank #2 (Buy).

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