TORONTO, ONTARIO and VANCOUVER, BRITISH COLUMBIA--(Marketwired - Jan 21, 2016) -
Editors Note: There is a photo associated with this release.
Pacific Content, the ground-breaking media company leading the way in podcasting and branded content, today announced the addition of one of North America's leading names in audio strategy and production to its team.
Chris Boyce, former Executive Director of Radio and Audio for the Canadian Broadcasting Corporation (CBC), joins Pacific Content as a principal this month. Boyce will establish a Toronto presence for the rapidly expanding Pacific Content team, which has grown from two to ten people in the past three months.
Pacific Content, (http://pacific-content.com) based in Vancouver and working with freelance story producers around the world, has emerged over the past year as a powerhouse podcasting company. Major brands like Slack, the Federal Reserve Bank of San Francisco, and TELUS have hired the firm to produce original podcast series or consult on creating top-tier digital content content. "Slack Variety Pack," produced by the firm, has received "Best of 2016 Podcast" mentions in industry blogs and news sites.
"We love producing world class audio content and we're blown away by the current appetite for it," said Jennifer Ouano, principal. "We're seeing bold companies immediately grasp the value of building their brand with compelling stories that offer more to the consumer than a tagline."
"We're thrilled to have an audio visionary like Chris onboard who believes in how we're reshaping the business model for podcasting, including our vision for creating amazingly high quality audio content," said Steve Pratt, principal.
"At CBC I spent a lot of time thinking about how technology was radically changing how people consume media," said Boyce. "At Pacific Content I get to live that transformation every day, helping lead a team of people who are redefining the future of audio and how people think about branded content."
Pacific Content started in 2014 and recently moved to its current focus on branded podcasting under the guidance of Ouano and Pratt. Both Ouano and Pratt are trendsetting digital media executives with decades of experience creating innovative content and cross-platform projects for media companies including the CBC, CTV, MuchMusic, YTV, Food Network and Discovery.
Turning quality content into an effective marketing tool has put Pacific Content on the leading edge of the newest marketing trend: branded content. By creating podcasts that give consumers real and relevant stories, interviews, and information that reflect a company's brand and voice-but without the heavy-handed "sponsored by" language-Pacific Content has caught the attention of North America's biggest brands.
About Pacific Content
Pacific Content is a media company that is leading the way in podcasting and branded content. Their team of experienced, trendsetting digital media experts creates and consults on the development and production of podcasts and digital content for major brands like the Federal Reserve Bank of San Francisco, Slack and TELUS. Launched in 2014 and growing rapidly with teams in Vancouver and Toronto, Pacific Content helps organizations realize the value of storytelling that resonates with their core audiences and gives a voice to their brands.
For more information on the company visit: http://pacific-content.com
To experience Pacific Content produced podcasts visit: http://pacific-content.com/shows/
About Chris Boyce
Radio programming expert, cross-platform innovator, and trend-setting producer-Chris Boyce earned his reputation as a leader in quality content creation for more than 20 years. His skills have left an indelible mark on Canada's radio world with his terms as Executive Director, Radio/Audio, and Director of Program Development for CBC Radio, overseeing the development and launch of the broadcaster's new generation of programming including Q, Under the Influence, The Debaters, and Spark. His innovation led to the CBC's new digital music service and music strategy as well as moving the broadcaster to the forefront of cross-platform content production and distribution. Under Chris's leadership, CBC Radio significantly grew its digital audience, dominating the Canadian podcast market while continuing to grow broadcast audiences to record levels. Chris joins Pacific Content as a principal in January 2016.
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