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Panache Beverage Goes on a Tear

Zacks Equity Research

Panache Beverage Goes on a Tear

Panache Beverage Inc. (WDKA) is an alcoholic beverage company that specializes in the development, global sales, and marketing of spirits brands.  The Company follows a “build and exit” business model in which its brands are “built” or developed into attractive acquisition candidates for large global alcoholic beverage companies. As these brands mature, Panache aims to sell these brands individually while continuing to develop its portfolio of brands.

Since our initiation report the company has been busy signing distribution agreements, hitting benchmarks and planning launches. Here is a look.

Recently, Panache Beverage Inc., announced that starting in April, Wodka Vodka (www.welovewodka.com) will be distributed in Wisconsin by General Beverage.

Panache’s Wodka Vodka brand is a premium vodka product, imported from Poland, which costs about one-third of the price of its competitors and exploits the “quality to value” spirit brand category.

Similarly, Wodka Vodka recently became he Dinex Group’s house vodka of choice.

The Dinex Group, the restaurant management company of Chef Daniel Boulud, oversees Chef Boulud’s seven restaurants in New York City as well as  a total of 12 establishments worldwide, including prestigious restaurants such as DANIEL, db Bistro Moderne, Boulud Sud, Bar Boulud, Cafe Boulud and DBGB Kitchen and Bar.

Likewise, Panache finalized the roll out of its Wodka Vodka product at all BR Guest locations throughout New York including Blue Water Grill, Dos Caminos, Atlantic Grill, Kibo, Isabella's, Primehouse, Strip House and Wildwood.

The Company is attempting to improve details of its Wodka business by investing in the areas with the most significant growth potential. This strategy includes investing behind key states (New York, California, Florida), off-premise chains (nationally and regionally) and international markets.

Along the same lines, Panache recently reached its initial distribution benchmarks for Florida for Wodka Vodka, surpassing 1,000 locations in the state with availability at over 700 bars and restaurants and over 300 grocery and liquor stores.

Currently, the Company has a portfolio of three brands that include Wodka Vodka, Alchemia Vodka and Alibi American Whiskey, which compete in the $970 global alcoholic beverage market.

Panache’s Alchemia Vodka brand (www.alchemiainfusions.com) is an ultra-premium, triple-distilled, polish rye grain vodka that is created from infusing (in oak barrels) cocoa, wild cherries or ginger and is geared toward the growing epicurean consumer craze.
The Alchemia vodka brand is available in three varieties including Czekoladowa (Chocolate), Imbirowa (Ginger) and Wi??nowa (Wild Cherry).

Recently The Wine Enthusiast named Alchemia Wild Cherry as one of the 50 Top Spirits in the World for 2011 and Alchemia Infused Vodka received a score of 92 from the Tasting Panel.

The Company is focusing its Alchemia growth strategy behind states that enable Panache to maximize its infrastructure and best capitalize on the investment its Wodka Vodka import partner has made in these markets.

Similarly, Panache expects to launch Alibi American Whiskey (www.alibiamerica.com) in the second quarter of 2012.

Alibi American Whiskey, is an affordable premium whiskey, distilled from rye and aged four years in new American oak barrels.

To date, the Company has received purchase commitments for initial orders of Alibi American Whiskey in excess of 22,000 9L cases with an expected retail price point in the U.S. of $25.95 (750ml).

The addition of Alibi moves Panache into the large brown spirits category as whiskey accounts for the biggest part or 26.5 percent of the global alcoholic market's total value.

The revenue and net profit associated with the volume is expected to have a significant impact on the Panache's overall performance and growth in 2012.

To view a free copy of our most recent research report on WDKA or subscribe to our daily morning email alert, visit Ken Nagy's coverage page at http://scr.zacks.com/.


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