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Pandora limits free mobile listening to 40 hours per month on costs

Pandora last night on its corporate blog said it will introduce a 40-hour-per-month limit on free mobile listening. The company said the limit will affect less than 4% of its total monthly active listeners. The average listener spends approximately 20 hours listening to Pandora across all devices in any given month, the company said. "After a close look at our overall listening, a 40-hour-per-month mobile listening limit allows us to manage these escalating costs with minimal listener disruption," Pandora explained.